Do your projects follow Wright’s Law?

IT and Engineering Insight: Moore’s Law says semiconductor technology doubles every 18 months with corresponding decreases in cost and increases in functionality and performance. There is a similar rule for other industries and projects, called Wright’s Law.


System integrationEveryone in a technical field is familiar with Moore’s Law, which is the empirical observation that semiconductor technology doubles every 18 months with corresponding decreases in cost and increases in functionality and performance. Most engineers and product managers wish that their industries and technology projects, including their software projects, followed a similar rule. In fact, there is a similar rule for other industries and projects, called Wright’s Law.

Wright’s Law, also called the Rule of Experience, was discovered by Theodore P. Wright and described in the paper, “Factors affecting the cost of airplanes” in the 1936 Journal of Aeronautical Sciences[1]. The simple form of the law is “we learn by doing” and the cost of each unit produced decreases as a function of the cumulative number of units produced. Moore’s Law for the semiconductor industry is really just a special case of Wright’s Law. The semiconductor industry’s phenomenal efficiency improvements are therefore due, in part, to the explosive growth in the use of semiconductor technologies in all areas of modern life.

Experience curve

Recent analysis of technology advancement in 62 industries by the Santa Fe Institute[2] discovered that Wright’s Law is a good predictor of improvements in multiple industries, including aircraft production, beer manufacturing, energy production, specialty chemical manufacturing, metal production, and refined sugar production. In fact the “experience curve,” the graph of unit cost versus cumulative units produced, seems to apply to any technology where you can learn and improve with increased production. Any plant with a process improvement, six-sigma, or lean manufacturing program is probably following Wright’s Law.

It is reasonable to ask if Wright’s Law also applies to the software industry and software projects. In software the units produced should be the units developed, not the units sold. Software duplication and distribution costs are minuscule compared to the development costs, so the important criteria for software-intensive projects are the efficiency and experience of the development team.

Wright’s law demonstrates that building a second unit, which is the same as the first, provides an experience benefit. But very few software projects are exactly the same as a previous project. The only situation where this normally occurs is in a software factory, where a company basically delivers the same software, with minor customization, to multiple customers. In these situations a software factory can achieve high efficiency and low cost, as often happens in outsourced business application development. But, if you ask the software factory to develop something custom, you should not expect the same high productivity.

Most manufacturing software projects are not executed in a software factory environment. Our software projects are usually one of a kind, with only a limited ability to completely reuse a previous project’s specifications, requirements, designs, and code. However, not is all lost; there is a way to use the experience curve to your advantage if you organize your teams and projects to take advantage of experience in specialized areas. The experience curve can apply to specific individuals when they repetitively use the same tools and methodologies on different projects. Most engineers and programs will learn by doing; as they become more familiar with languages, such as C++, Java, structured text, ladder logic, or sequential function charts, they become more productive. Eventually these productivity gains will decrease as they achieve mastery of the subject. The same gains in productivity should occur with additional experience in vendor product lines and development methodologies. However, these gains will happen only if you allow your project team to become masters of the tools and methods. Formal software effort estimating methods, such as the COCMO models, have a heavy weighting factor based on experience in the same problem area, technology, or methodology. Any team member who is continually dealing with new languages and technologies will become, as the saying goes, “a jack of all trades, and master of none.” The simple rule is to not expect that experience in one technology or problem space will help in other areas. The less directly applicable experience you have, the lower your productivity will be. The best approach is to learn from mistakes and success in specific technologies and methodologies, and apply those in novel projects to gain the advantage of the experience curve.

Motivation curve

You will have to balance the productivity gains from the experience curve against what I would call the “motivation curve.” The simple form of the motivation curve is that “we are motivated by improvements” and that our motivation to do a good job will decrease as the job becomes repetitive and boring with no opportunity for improvements. The management form of this law is “don’t pigeonhole someone because he can do one job very well.” Good management techniques and personal development plans will balance the experience curve and the motivation curve for each individual, so that we gain the advantage of experience in our tools and methodologies while also maintaining motivation to do a good job.

Wright’s law, with its proven mathematical formula, gives us an unimpeachable reason to try to maximize reuse of technologies and methodologies in software projects, and to organize to build technology expertise. The motivation curve also warns against pigeonholing individuals into specific areas with no chance for improvements. Balancing these two competing forces will allow your software projects to follow Wright’s Law and also maintain a motivated workforce.

[1] Wright TP, (1936). “Factors affecting the costs of airplanes.” Journal of Aeronautical Sciences 10: 302-328.

[2] Nagy B, Farmer JD, Bui QM, Trancik JE (2012). “Statistical Basis for Predicting Technology Progress,” Santa Fe Institute working paper

- Dennis Brandl is president of BR&L Consulting in Cary, N.C., His firm focuses on manufacturing IT. Contact him at Edited by Mark T. Hoske, content manager CFE Media, Control Engineering.

The Top Plant program honors outstanding manufacturing facilities in North America. View the 2015 Top Plant.
The Product of the Year program recognizes products newly released in the manufacturing industries.
Each year, a panel of Control Engineering and Plant Engineering editors and industry expert judges select the System Integrator of the Year Award winners in three categories.
Doubling down on digital manufacturing; Data driving predictive maintenance; Electric motors and generators; Rewarding operational improvement
2017 Lubrication Guide; Software tools; Microgrids and energy strategies; Use robots effectively
Prescriptive maintenance; Hannover Messe 2017 recap; Reduce welding errors
The cloud, mobility, and remote operations; SCADA and contextual mobility; Custom UPS empowering a secure pipeline
Infrastructure for natural gas expansion; Artificial lift methods; Disruptive technology and fugitive gas emissions
Mobility as the means to offshore innovation; Preventing another Deepwater Horizon; ROVs as subsea robots; SCADA and the radio spectrum
Research team developing Tesla coil designs; Implementing wireless process sensing
Commissioning electrical systems; Designing emergency and standby generator systems; Paralleling switchgear generator systems
Natural gas engines; New applications for fuel cells; Large engines become more efficient; Extending boiler life

Annual Salary Survey

Before the calendar turned, 2016 already had the makings of a pivotal year for manufacturing, and for the world.

There were the big events for the year, including the United States as Partner Country at Hannover Messe in April and the 2016 International Manufacturing Technology Show in Chicago in September. There's also the matter of the U.S. presidential elections in November, which promise to shape policy in manufacturing for years to come.

But the year started with global economic turmoil, as a slowdown in Chinese manufacturing triggered a worldwide stock hiccup that sent values plummeting. The continued plunge in world oil prices has resulted in a slowdown in exploration and, by extension, the manufacture of exploration equipment.

Read more: 2015 Salary Survey

Maintenance and reliability tips and best practices from the maintenance and reliability coaches at Allied Reliability Group.
The One Voice for Manufacturing blog reports on federal public policy issues impacting the manufacturing sector. One Voice is a joint effort by the National Tooling and Machining...
The Society for Maintenance and Reliability Professionals an organization devoted...
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
Maintenance is not optional in manufacturing. It’s a profit center, driving productivity and uptime while reducing overall repair costs.
The Lachance on CMMS blog is about current maintenance topics. Blogger Paul Lachance is president and chief technology officer for Smartware Group.
The maintenance journey has been a long, slow trek for most manufacturers and has gone from preventive maintenance to predictive maintenance.
Featured articles highlight technologies that enable the Industrial Internet of Things, IIoT-related products and strategies to get data more easily to the user.
This digital report will explore several aspects of how IIoT will transform manufacturing in the coming years.
Maintenance Manager; California Oils Corp.
Associate, Electrical Engineering; Wood Harbinger
Control Systems Engineer; Robert Bosch Corp.
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me