Hannover Fairs USA launches new trade event
Hannover Fairs USA will launch Digital Industry USA (DIG/IN USA) on Sept. 10-12, 2019 at the Kentucky International Convention Center in Louisville to demonstrate the technology needed to develop a fully-connected enterprise.
The launching of the biannual event will mean that Hannover Fairs USA now will have annual events in September to highlight the digital factory, the Industrial Internet of Things (IIoT) and artificial intelligence. Hannover Messe USA will continue to be produced in even-numbered years as part of the IMTS Show in Chicago.
“DIG/IN USA blends a focus on IIoT, automation and controls technology and is a perfect follow-up to Hannover Messe USA 2018, which was a huge success for industry exhibitors and attendees alike,” said Larry Turner, CEO of Hannover Fairs USA. “DIG/IN USA will be an IIoT event as innovative and forward-thinking as the industry it supports.”
DIG/IN’s steering committee includes a wide range of industry leaders, including ARC Advisory Group, Beckhoff, FORCAM, Hiwin, Microsoft, Nikola Industrial & Manufacturing Solutions, and SAP.
“Creating a trade show and educational conference that is focused more intently on the increasing needs of IIoT and Industry 4.0 is so crucial,” said Brian Pitzer, Global VP of Nikola Industrial & Manufacturing Solutions. “This area will continue to grow at an astounding rate over the next 10 years as it is easily the single biggest challenge facing the manufacturing and industrial environments today.”
Show officials said the DIG/IN event will feature hands-on demonstrations to showcase how technologies such as data analytics & cloud, artificial intelligence and intelligent machines, security, robots/cobots and additive manufacturing can be applied in a manufacturing setting. “DIG/IN USA will empower thought leadership from the factory floor staff to the C-Suite with a focus on advancing small to large companies in the automotive, aerospace & defense, machinery and equipment, energy/oil & gas, food & beverage, packaging & assembly, science lab equipment and logistics industries,” Hannover Fairs USA officials said in a press release.
In addition to exhibits, learning labs and on-floor educational presentations, DIG/IN USA will feature a start-up area and hackathon, as well as virtual reality space to demonstrate a variety of technologies such as digital twin. Off the show floor, HFUSA will host a high-level executive conference the day prior to the event and local area tours of a distillery utilizing IIoT equipment, the Toyota plant and the UPS distribution center in Louisville.
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For additional information about DIG/IN USA, visit www.digitalindustryusa.com or contact Adrienne Zepeda at firstname.lastname@example.org.