Who will provide managed, hosted video services?
Last week I was pleased to attend and speak at the Managed and Hosted Video Summit in Boulder, CO. It was really positive to see a high turnout at the event and to meet such a wide variety of attendee backgrounds for a relatively small but emerging market.
One area that caused some of the most heated and potentially controversial discussions at the summit centred around the sales channel of managed and hosted video. Although a consensus amongst the delegates could not be reached, my general assessment was that security integrators, dedicated solution providers and alarm monitoring companies will play a key role in delivering services over the coming years. Telecommunication companies will certainly play their part in the market but will not be the leading sales channel for at least the next couple of years if not longer.
It is clear that telecommunications companies could be interested in the VSaaS market; however, they have attempted on multiple occasions to bring security services such as alarm monitoring to market, each time either scraping or reducing operations after the initial launch.
It remains to be seen whether VSaaS will provide a more fruitful market for the telecommunications companies compared with traditional security services. I will look forward to following up on discussions I had at the event to further explore this topic.