A well-recognized name in the industrial automation market, AutomationDirect provides quality products with FREE award-winning in-house sales and technical support. AutomationDirect provides customers with quick order and delivery through an online store which makes self-service easy with tools such as product selectors, 3-D CAD viewer, and more. Prices are well below the industry average and a 30-day money-back guarantee is offered on nearly all items. With thousands of part listings, products include PLCs, HMIs, motors, drives, enclosures, pneumatics, pushbuttons, sensors, enclosures, circuit protection, wire, and much more. The state-of-the-art headquarters facility near Atlanta is designed throughout for maximum performance. Orders for in-stock items can be taken as late as 6 p.m. EST and shipped for fast delivery, and most orders qualify for free, two-day delivery.The company provides online tutorial videos through their web store as well as their YouTube channel. A Customer Forum provides peer support on technical and application questions.


Motors & Drives April 1, 2019

WEG CFW300 by AutomationDirect

The WEG CFW300 variable frequency drive is a high-performance VFD for three-phase induction motors.

By AutomationDirect
Mechanical & Electrical July 10, 2017

Precision limit switches

The precision limit/position switches are designed to be mounted in tight locations and have a 4mm diameter barrel.

By AutomationDirect
Mechanical & Electrical May 31, 2017

Potable water solenoid valves

The NS-Series National Sanitation Foundation (NSF) certified potable water solenoid valves can be mounted in any position and a spring-loaded plunger assures positive shutoff.

By AutomationDirect
Plant Automation May 4, 2017

Industrial Ethernet switches – 2017-05-04

The Stride SE2 Series of managed industrial Ethernet switches offer more connectivity choices for Ethernet applications and provide Modbus TCP and EtherNet/IP management capability.

By AutomationDirect
Vision and Discrete Sensors February 16, 2017

Digital pressure sensors

The EPS ProSense line of digital pressure sensors are designed for industrial pressure measurement and indication in both gas and liquid applications.

By AutomationDirect
Wireless February 3, 2017

Industrial Ethernet switches – 2017-02-03

The Stride Unmanaged Industrial Ethernet Switches are designed with 16 ports and provide reliable connectivity in applications too tough for commercial grade switches in the industrial environment.

By AutomationDirect
Maintenance Strategy November 2, 2016

Control and signaling devices

Control and signaling devices include pushbuttons, selector switches, and indicator lights to prevent cross contamination particularly in machines that process raw goods.

By AutomationDirect
Mechanical & Electrical October 20, 2016

Self-adjusting crimping tools

The self-adjusting crimping tools are designed for insulated and non-insulated ferrules, and adjust to wires sizes from 26 to 8AWG.

By AutomationDirect
Mechanical & Electrical October 10, 2016

Portable cords for power connections

Type SOOW and SJOOW flexible power cables feature multiple conductors used for electrical power connections requiring flexibility and resistance to many environmental factors.

By AutomationDirect
Plant Automation October 6, 2016

Print mark contrast sensors

The Datalogic S8 series print mark contrast sensors are designed to detect the difference in the wavelength of the reflected light between a target mark and background.

By AutomationDirect
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Machinery and Equipment January 10, 2024

Flexible control cables for control and power applications

AutomationDirect has added the versatile and highly flexible Helukabel TRAYCONTROL 600V control cable that is ideal for industrial control, power, and instrumentation applications. The individual bare copper conductors are stranded for flexibility and are covered with a black PVC/nylon insulation with white numbering for easy identification. A green with yellow stripe ground conductor is also included with cables containing more than two conductors. The special PVC outer jacket is free from cadmium, silicone and substances harmful to the wetting properties of lacquers and paints, making these cables a great choice for painting, plating, and coating applications as well.

Machinery and Equipment December 13, 2023

Industrial screwdrivers, pliers, crimpers, wire strippers and cutters

AutomationDirect is pleased to announce the addition of world-renowned Wiha tools to our vast selection of industrial tools. The new Wiha tool offering includes various types of standard, insulated and miniature/precision screwdrivers; multi-bit, hex, and impact bit drivers; general purpose, insulated, cutting, crimping and precision pliers; cable shears and many tool set choices. Wiha tools are built with top-quality materials, ergonomically designed, and engineered with safety in mind to ensure long-lasting, reliable, and safe operation.

Mechanical & Electrical November 29, 2023

Compact data and signal surge protection devices

AutomationDirect has added BLITZDUCTORconnect yellow/line compact data and signal surge protectors to their growing lineup of surge protective devices. These surge protectors feature a modular, compact design for system protection in industrial environments, information technology signal interfaces, and automation or measuring and control systems. The integrated LifeCheck monitoring function helps ensure the arrester can protect equipment from lightning strikes and surges. Several protection module types are available to configure a system, including units that protect low-voltage, analog, and communication circuits.

Motors & Drives November 1, 2023

Toshiba EQP Global SD Severe Duty Motors

Toshiba EQP Global SD Severe Duty Motors from AutomationDirect   AutomationDirect recently added the EQP Global SD severe duty motors from Toshiba. The Toshiba EQP SD series motors are designed to withstand the most severe conditions. Since most AC motor failures are a result of failed bearings, these inverter-duty motors feature oversized 300-series bearings for maximum motor longevity.   The Toshiba EQP SD series motors are available in 230/460 VAC voltages, sizes from ¼ hp up to 100 hp, and speeds of 1200, 1800, and 3600 rpm.

Safety & PPE November 1, 2023

Patlite NE Series Visual and Audible-Visual Signaling Beacons

Patlite NE Series Visual and Audible-Visual Signaling Beacons from AutomationDirect   AutomationDirect has added Patlite NE series visual and audible-visual signaling beacons to their portfolio of industrial signaling devices. These signaling devices are offered as visual-only beacons or as combination devices with a buzzer or selectable tone alarm (8 different tones) and signal beacon.   Mono-color beacons are available in red, yellow, green, blue, or clear models. Multi-color versions support 7 selectable colors allowing users to signal numerous different equipment conditions with one device.

Machinery and Equipment September 27, 2023

SSP safety switches

AutomationDirect has added SSP magnetic locking RFID non-contact safety switches to their portfolio of safety products. The SSP safety switches monitor and lock machine guards, doors, windows or other machinery. These safety switches combine both magnetic locking and RFID technology to provide tamper-proof protection using coded actuators. Contact is not required between the switch and actuator, which allows for a degree of misalignment.

Mechanical & Electrical September 13, 2023

LUTZE type HAR/MTW wire

AutomationDirect has added 300V to 750V rated LUTZE type harmonized European standard/machine tool wire that meets National Electrical Code  and NFPA Standard 79 requirements and is commonly used for appliance wiring, control cabinets and machine tool applications in Europe. These wires consist of a tinned copper single conductor covered with a color-coded polyvinyl chloride outer jacket and are available in sizes ranging from 0.75 mm2 (19AWG) to 4.0 mm2 (12 AWG). Striped versions are also available in various colors including blue with white stripe, white with blue stripe and green with yellow stripe.

Mechanical & Electrical September 13, 2023

Gladiator GECP series modular circuit protectors

AutomationDirect has added Gladiator GECP series modular 12/24 VDC circuit protectors to their selection of electronic circuit protection devices. The GECP series offers both fixed trip current versions and a version with an adjustable trip current range and adjustable trip characteristics. LED signaling with output alarms allows real-time status monitoring.

Electrical, Power September 20, 2023

Iboco wire duct options

AutomationDirect has added more Iboco wire ducts which provide an easy, efficient and safe way to organize wires and cables routed inside an electrical enclosure or cabinet. Our new shorter-length (1 meter) Iboco T1 series wide-finger-wall wire ducts and T1E series narrow-finger-wall wire ducts add more options for installation convenience in smaller projects. In addition, T1E series wire duct is now available in 2m self-adhesive versions that help reduce installation errors by temporarily holding the duct in position while being secured with screws. Iboco wire ducts are rugged UL recognized products made of a UL94V-0 flammability-rated PVC material and include two predetermined break lines on the sidewalls that allow easy removal of a single finger or a full segment from the base.

Machinery and Equipment August 23, 2023

Hammond enclosure products

AutomationDirect now offers more enclosures and accessories to cover a wider range of needs. These new additions from Hammond Manufacturing include carbon and stainless steel junction boxes in various sizes, with NEMA 3/4/12 ratings and screw covers. Polycarbonate and ABS miniature cases with screw covers and NEMA 4/4X/6/6P/12/13 ratings expand the line even further, as well as a variety of carbon and stainless steel wiring troughs, rated NEMA 1/4/4X/12. Along with the new enclosures, numerous accessories have been added, including mounting feet for C3SC and C4XSC enclosures, more latching options, and carbon steel / stainless steel plinth options for Hammond workstation consoles.  .

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