Upcoming conference

Executive Branding/Marketing Conference Sept. 5, 2002, Chicago
By Plant Engineering Staff June 21, 2002

Invite your key executives to improve your brand strategy. The conference will be held from 10 a.m.-4 p.m., Sept. 5, 2002, The Chicago Firehouse, 1401 S. Michigan Ave., Chicago.

Click here to download a pdf file for full details and a registration form.

The conference will cover:

  • Strategic brand management/brand architecture

  • The inseparable relationship between your brand and your organization

  • Creating a brand and campaign

  • Roundtable discussion of global branding, brand loyalty, branding internally and more