Pinterest will change search and discovery forever

It is becoming clear, at least to this analyst, that February 2012 will be remembered as the time when Pinterest began to overhaul the process of search and discovery. Of course Pinterest isn’t just about content search & discovery, but search & discovery of just about everything.

02/16/2012


IMS research: excellence in market intelligneceIt is becoming clear, at least to this analyst, that February 2012 will be remembered as the time when Pinterest began to overhaul the process of search and discovery. Of course Pinterest isn’t just about content search & discovery, but search & discovery of just about everything.

It is also becoming quite clear that for a significant market segment … possibly even a whole generation, Pinterest will become a key channel of premium content discovery, recommendation, and curation.

It’s hard to describe the effect, mainly because nobody understands quite yet how it will work and how Pinterest itself will hone the process over the coming months and years. All I know as an analyst at this moment is that this is not a fad, it is real, and it will change how many people discover many products and services. I know that the medium is extremely visual and is based almost completely on compelling images that represent value propositions. For video, this genre of promotion is a well understood commercial art form that includes everything from movie posters to DVD cases. This same kind of image-based search and navigation is already part of the next generation of pay-TV user interfaces.

Tellingly, Trey Ratcliff, the immensely popular landscape and travel photographer whose images are instantly compelling recently posted that Pinterest was already driving 15% of his site’s total web traffic – which is about 230,000 unique visitors per day. (http://bit.ly/w6bqAj) There is no reason to think that the same won’t soon be true for premium video content as well, assuming that content creators can create compelling “posters” for their work.

Therefore, it will behoove content aggregators to begin building smooth integration with Pinterest now. How easy is it for your users to go from their pin of “New Girl” to recording the series on their DVR?



Top Plant
The Top Plant program honors outstanding manufacturing facilities in North America.
Product of the Year
The Product of the Year program recognizes products newly released in the manufacturing industries.
System Integrator of the Year
Each year, a panel of Control Engineering and Plant Engineering editors and industry expert judges select the System Integrator of the Year Award winners in three categories.
June 2018
2018 Lubrication Guide, Motor and maintenance management, Control system migration
May 2018
Electrical standards, robots and Lean manufacturing, and how an aluminum packaging plant is helping community growth.
April 2018
2017 Product of the Year winners, retrofitting a press, IMTS and Hannover Messe preview, natural refrigerants, testing steam traps
June 2018
Machine learning, produced water benefits, programming cavity pumps
April 2018
ROVs, rigs, and the real time; wellsite valve manifolds; AI on a chip; analytics use for pipelines
February 2018
Focus on power systems, process safety, electrical and power systems, edge computing in the oil & gas industry
Spring 2018
Burners for heat-treating furnaces, CHP, dryers, gas humidification, and more
April 2018
Implementing a DCS, stepper motors, intelligent motion control, remote monitoring of irrigation systems
February 2018
Setting internal automation standards

Annual Salary Survey

After two years of economic concerns, manufacturing leaders once again have homed in on the single biggest issue facing their operations:

It's the workers—or more specifically, the lack of workers.

The 2017 Plant Engineering Salary Survey looks at not just what plant managers make, but what they think. As they look across their plants today, plant managers say they don’t have the operational depth to take on the new technologies and new challenges of global manufacturing.

Read more: 2017 Salary Survey

The Maintenance and Reliability Coach's blog
Maintenance and reliability tips and best practices from the maintenance and reliability coaches at Allied Reliability Group.
One Voice for Manufacturing
The One Voice for Manufacturing blog reports on federal public policy issues impacting the manufacturing sector. One Voice is a joint effort by the National Tooling and Machining...
The Maintenance and Reliability Professionals Blog
The Society for Maintenance and Reliability Professionals an organization devoted...
Machine Safety
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
Research Analyst Blog
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
Marshall on Maintenance
Maintenance is not optional in manufacturing. It’s a profit center, driving productivity and uptime while reducing overall repair costs.
Lachance on CMMS
The Lachance on CMMS blog is about current maintenance topics. Blogger Paul Lachance is president and chief technology officer for Smartware Group.
Electrical Safety Update
This digital report explains how plant engineers need to take greater care when it comes to electrical safety incidents on the plant floor.
Maintenance & Safety
The maintenance journey has been a long, slow trek for most manufacturers and has gone from preventive maintenance to predictive maintenance.
IIoT: Machines, Equipment, & Asset Management
Articles in this digital report highlight technologies that enable Industrial Internet of Things, IIoT-related products and strategies.
Randy Steele
Maintenance Manager; California Oils Corp.
Matthew J. Woo, PE, RCDD, LEED AP BD+C
Associate, Electrical Engineering; Wood Harbinger
Randy Oliver
Control Systems Engineer; Robert Bosch Corp.
Data Centers: Impacts of Climate and Cooling Technology
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
Safety First: Arc Flash 101
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
Critical Power: Hospital Electrical Systems
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me