IMTS 2010: Getting the manufacturing world together

Deutsche Messe officials will bring their Industrial Automation show to the U.S. in 2012. They also want American manufacturers to head to European, Asian events

09/15/2010


One solution to the issue of global competitiveness facing American manufacturers might be to get out in the world and compete. That’s the view of key members of Deutsche Messe, the German trade organization which has partnered with IMTS to put on its first North American trade show in 2012.

The Deutsche Messe/IMTS partnership was announced at the 2010 IMTS Show in Chicago Wednesday. In an exclusive interviw, CFE Media content manager Bob Vavra discussed the partnership with key Deutsche Messe officials in a wide-ranging exclusive interview that also included a look at the growth of manufacturing in Asia and Brazil and the optimism surrounding global manufacturing coming out of the recession.

One point was clear from the experts: getting into the global marketplace is the surest way to grow in an evolving manufacturing landscape. “In 2009 it was a difficult time,” said Deutsche Messe board member Stephan Kuhne. “Now that we’ve gotten to the point where we are going forward again, you’ve got to be a global player in order to compete.”

“If the market is hot,” said Wolfgang Lenarz, vice president of global fairs for Deutsche Messe, “you can’t expect your potential customers to come to you. You have to go to them.”

Deutsche Messe’s international trade shows, including the flagship Hannover Messe trade event, to be held April 4-8, 2011 in Hannover, Germany – are established as major manufacturing trade events outside the U.S. The lack of past American participation is traceable to a number of factors – international travel costs, post 9-11 uncertainty and the recession. Yet with global manufacturing improving and global markets looking for innovative ideas, Deutsche Messe officials said the value proposition for global expansion is strong.

“What we’re working on is providing the value proposition of coming to Hannover,” said Art Parades, president and CEO of Deutsche Messe USA. “If you can show to people that the ROI of coming to Hannover is greater than the cost, they’ll come. You’ve got to come out and see the global community under one roof.”

There are other factors in looking at an international market. Currency rates are among the most attractive in a decade, which makes American goods competitive with those in other nations. American technology is prized, and American productivity is among the world’s best. And with English as the prevailing global business language, the communications issue is not a factor.

So what holds back greater U.S. participation in global manufacturing events? While Deutsche Messe experts aren’t sure there’s a single answer, but believe a stronger U.S. presence will help it regain a stronger foothold in the global economy. “We’ve got to change the mindset and come up with a value proposition that shows that there’s no risk in coming to the shows," Kuhne said.

As part of its partnership with Deutsche Messe, CFE Media will offer special travel packages to the 2011 Hannover Messe in Germany that will include not only show attendance, but strategic global manufacturing information and a special program involving all U.S. attendees.

Never been to Hannover Fair? Look at some of the automation and manufacturing innovations introduced and discussed at Hannover Fair.



Top Plant
The Top Plant program honors outstanding manufacturing facilities in North America.
Product of the Year
The Product of the Year program recognizes products newly released in the manufacturing industries.
System Integrator of the Year
Each year, a panel of Control Engineering and Plant Engineering editors and industry expert judges select the System Integrator of the Year Award winners in three categories.
June 2018
2018 Lubrication Guide, Motor and maintenance management, Control system migration
May 2018
Electrical standards, robots and Lean manufacturing, and how an aluminum packaging plant is helping community growth.
April 2018
2017 Product of the Year winners, retrofitting a press, IMTS and Hannover Messe preview, natural refrigerants, testing steam traps
August 2018
SCADA standardization, capital expenditures, data-driven drilling and execution
June 2018
Machine learning, produced water benefits, programming cavity pumps
April 2018
ROVs, rigs, and the real time; wellsite valve manifolds; AI on a chip; analytics use for pipelines
Spring 2018
Burners for heat-treating furnaces, CHP, dryers, gas humidification, and more
August 2018
Choosing an automation controller, Lean manufacturing
February 2018
Setting internal automation standards

Annual Salary Survey

After two years of economic concerns, manufacturing leaders once again have homed in on the single biggest issue facing their operations:

It's the workers—or more specifically, the lack of workers.

The 2017 Plant Engineering Salary Survey looks at not just what plant managers make, but what they think. As they look across their plants today, plant managers say they don’t have the operational depth to take on the new technologies and new challenges of global manufacturing.

Read more: 2017 Salary Survey

The Maintenance and Reliability Coach's blog
Maintenance and reliability tips and best practices from the maintenance and reliability coaches at Allied Reliability Group.
One Voice for Manufacturing
The One Voice for Manufacturing blog reports on federal public policy issues impacting the manufacturing sector. One Voice is a joint effort by the National Tooling and Machining...
The Maintenance and Reliability Professionals Blog
The Society for Maintenance and Reliability Professionals an organization devoted...
Machine Safety
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
Research Analyst Blog
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
Marshall on Maintenance
Maintenance is not optional in manufacturing. It’s a profit center, driving productivity and uptime while reducing overall repair costs.
Lachance on CMMS
The Lachance on CMMS blog is about current maintenance topics. Blogger Paul Lachance is president and chief technology officer for Smartware Group.
Material Handling
This digital report explains how everything from conveyors and robots to automatic picking systems and digital orders have evolved to keep pace with the speed of change in the supply chain.
Electrical Safety Update
This digital report explains how plant engineers need to take greater care when it comes to electrical safety incidents on the plant floor.
IIoT: Machines, Equipment, & Asset Management
Articles in this digital report highlight technologies that enable Industrial Internet of Things, IIoT-related products and strategies.
Randy Steele
Maintenance Manager; California Oils Corp.
Matthew J. Woo, PE, RCDD, LEED AP BD+C
Associate, Electrical Engineering; Wood Harbinger
Randy Oliver
Control Systems Engineer; Robert Bosch Corp.
Data Centers: Impacts of Climate and Cooling Technology
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
Safety First: Arc Flash 101
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
Critical Power: Hospital Electrical Systems
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me