How long will the transcoding window last for cable television gateways?

This year’s SCTE Cable-Tec expo wasn’t exactly full of surprises. Instead it was one of those years when real work happens because real products are coming out. While those products are disruptive, their arrival is not unexpected but is instead welcome.

11/21/2011


IMS research: excellence in market intelligneceThis year’s SCTE Cable-Tec expo wasn’t exactly full of surprises. Instead it was one of those years when real work happens because real products are coming out. While those products (e.g. television gateways, HTML-5 User Interfaces) are disruptive, their arrival is not unexpected but is instead welcome.

Essentially all of the newer TV gateways include a transcoder designed to serve content to a tablet or PC in the home. However, it is also equally clear that the more economical solution would be to transcode the content once (into 3 or 4 different bitrates) and store it in a content delivery network (CDN) using HTTP Live Streaming or a similar streaming protocol. What is preventing cable companies from implementing a CDN-based (cloud-based) multiscreen solution is simply that content creators (a.k.a. Hollywood) have the right to charge separately for that form of distribution beyond broadcast. On the other hand, if a home records broadcast content, it is within “Fair Use” to distribute that content around the home without them or their television provider sending any additional money to content creators. 

As a result, the hardware solution of transcoding simply provides a price floor against which content providers can negotiate reasonably-priced multiscreen VoD contracts.

The question is how long it will take content creators to:

  • See that the operators have a fixed price solution against which VoD content must be priced
  • Renegotiate enough of the contracts so that transcoding is no longer needed

My initial estimate for the transcoding window is 7 years (2012-2019), largely because many of the content contracts can be as long as 5 years in length. However, the truth is that nobody knows how long the transcoding window will last for TV gateways.

One final note – TV gateways are generally limiting themselves to transcoding only one stream at a time, due to legal concerns. This means that there will also likely be a sustained market for small, dedicated multiscreen TV gateways that each transcode a single stream and do nothing more (or for transcoders in thin client STBs.)



Top Plant
The Top Plant program honors outstanding manufacturing facilities in North America. View the 2017 Top Plant.
Product of the Year
The Product of the Year program recognizes products newly released in the manufacturing industries.
System Integrator of the Year
Each year, a panel of Control Engineering and Plant Engineering editors and industry expert judges select the System Integrator of the Year Award winners in three categories.
May 2018
Electrical standards, robots and Lean manufacturing, and how an aluminum packaging plant is helping community growth.
April 2018
2017 Product of the Year winners, retrofitting a press, IMTS and Hannover Messe preview, natural refrigerants, testing steam traps
March 2018
SCCR, 2018 Maintenance study, and VFDs in a washdown environment.
April 2018
ROVs, rigs, and the real time; wellsite valve manifolds; AI on a chip; analytics use for pipelines
February 2018
Focus on power systems, process safety, electrical and power systems, edge computing in the oil & gas industry
December 2017
Product of the Year winners, Pattern recognition, Engineering analytics, Revitalize older pump installations
Spring 2018
Burners for heat-treating furnaces, CHP, dryers, gas humidification, and more
April 2018
Implementing a DCS, stepper motors, intelligent motion control, remote monitoring of irrigation systems
February 2018
Setting internal automation standards

Annual Salary Survey

Before the calendar turned, 2016 already had the makings of a pivotal year for manufacturing, and for the world.

There were the big events for the year, including the United States as Partner Country at Hannover Messe in April and the 2016 International Manufacturing Technology Show in Chicago in September. There's also the matter of the U.S. presidential elections in November, which promise to shape policy in manufacturing for years to come.

But the year started with global economic turmoil, as a slowdown in Chinese manufacturing triggered a worldwide stock hiccup that sent values plummeting. The continued plunge in world oil prices has resulted in a slowdown in exploration and, by extension, the manufacture of exploration equipment.

Read more: 2015 Salary Survey

The Maintenance and Reliability Coach's blog
Maintenance and reliability tips and best practices from the maintenance and reliability coaches at Allied Reliability Group.
One Voice for Manufacturing
The One Voice for Manufacturing blog reports on federal public policy issues impacting the manufacturing sector. One Voice is a joint effort by the National Tooling and Machining...
The Maintenance and Reliability Professionals Blog
The Society for Maintenance and Reliability Professionals an organization devoted...
Machine Safety
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
Research Analyst Blog
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
Marshall on Maintenance
Maintenance is not optional in manufacturing. It’s a profit center, driving productivity and uptime while reducing overall repair costs.
Lachance on CMMS
The Lachance on CMMS blog is about current maintenance topics. Blogger Paul Lachance is president and chief technology officer for Smartware Group.
Maintenance & Safety
The maintenance journey has been a long, slow trek for most manufacturers and has gone from preventive maintenance to predictive maintenance.
Industrial Analytics
This digital report explains how plant engineers and subject matter experts (SME) need support for time series data and its many challenges.
IIoT: Operations & IT
This digital report will explore several aspects of how IIoT will transform manufacturing in the coming years.
Randy Steele
Maintenance Manager; California Oils Corp.
Matthew J. Woo, PE, RCDD, LEED AP BD+C
Associate, Electrical Engineering; Wood Harbinger
Randy Oliver
Control Systems Engineer; Robert Bosch Corp.
Data Centers: Impacts of Climate and Cooling Technology
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
Safety First: Arc Flash 101
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
Critical Power: Hospital Electrical Systems
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me