Companies take on the Apple TV that doesn’t exist yet - CES 2012

At the 2012 International CES, the major consumer electronics vendors were hard at work pre-emptively making the case against a product which thus far only exists in rumor – Apple’s connected TV set.

01/18/2012


IMS research: excellence in market intelligneceAt the 2012 International CES, the major consumer electronics vendors were hard at work pre-emptively making the case against a product which thus far only exists in rumor – Apple’s connected TV set. Though Apple’s rumored Sharp-manufactured TV has yet to appear or even have any official details released, it seems that the top CE companies have been busy working on connected TVs that incorporate features aimed squarely at Apple’s offering. Collectively, Samsung, LG, and Sony showed off a host of next generation UI technologies and features, including: gesture, motion, and voice control; revamped user experiences optimized for these technologies; cameras for video chat and facial recognition; cloud-based content sharing; more-refined DLNA-based sharing of content across devices; and utilization of tablets and smartphones as connected companion devices to the TV viewing experience. Many of these features, or ones like them, have been expected to appear in Apple’s rumored TV.

In addition to the aforementioned, there were other notable factors highlighted at CES that may hinder Apple’s competitive fortunes in the TV market. Samsung’s Smart TV platform now boasts over 1,400 apps – a library having arguably all of the essentials needed by consumers for their connected TV experience. Google TV made a resurgence, with Sony, Samsung, LG, and Vizio all on board for version 2.0. Sony, LG, and Samsung continued to showcase pay-TV applications allowing the connected TV to replace a traditional set-top box. Companies also demonstrated the latest versions of their alternatives to Apple’s AirPlay, to ease media sharing across different devices – Samsung with AirShare and LG with Smart Share Plus.

Perhaps the largest issue for Apple that has yet to be directly and overtly exploited in marketing by competitors, is access to content. The company continues to have issues with licensing content from content providers, and late last year had to stop offering TV show rentals through iTunes. The breadth and depth of content available via iTunes, and by extension Apple TV and any TV set that Apple launches, have largely been acknowledged by industry reviews as limited compared to that of alternatives. Apple’s traditional style of revenue sharing does not seem to mesh well with the entertainment industry in the video arena, with CBS’ comments in the past that the ad split desired by Apple for video content was undesirable. It is expected that Apple will continue to face challenges in expanding its content offerings for at least the near term.

With more vertically-integrated CE heavyweights such as Samsung and LG already deploying variations of the rumored functionality that was expected to be a differentiating factor in an Apple TV, and also better-equipped to utilize price differential as a weapon, Apple faces a difficult road ahead for Apple TV and any potential TV set that is launched. Apple will need to price its rumored TV set more competitively than it has priced its products in the past relative to the competition, and will need to have a strong feature set and usability advantage – its competitors have already beaten them to the punch in incorporating the same next-generation UI technologies, combined with more diverse content offerings and a “good enough” answer to AirPlay. Though the Apple brand is strong enough to overcome competitive barriers that stop lesser companies, connected TVs are expected to be the toughest market for the company yet.



Top Plant
The Top Plant program honors outstanding manufacturing facilities in North America. View the 2017 Top Plant.
Product of the Year
The Product of the Year program recognizes products newly released in the manufacturing industries.
System Integrator of the Year
Each year, a panel of Control Engineering and Plant Engineering editors and industry expert judges select the System Integrator of the Year Award winners in three categories.
May 2018
Electrical standards, robots and Lean manufacturing, and how an aluminum packaging plant is helping community growth.
April 2018
2017 Product of the Year winners, retrofitting a press, IMTS and Hannover Messe preview, natural refrigerants, testing steam traps
March 2018
SCCR, 2018 Maintenance study, and VFDs in a washdown environment.
April 2018
ROVs, rigs, and the real time; wellsite valve manifolds; AI on a chip; analytics use for pipelines
February 2018
Focus on power systems, process safety, electrical and power systems, edge computing in the oil & gas industry
December 2017
Product of the Year winners, Pattern recognition, Engineering analytics, Revitalize older pump installations
Spring 2018
Burners for heat-treating furnaces, CHP, dryers, gas humidification, and more
April 2018
Implementing a DCS, stepper motors, intelligent motion control, remote monitoring of irrigation systems
February 2018
Setting internal automation standards

Annual Salary Survey

Before the calendar turned, 2016 already had the makings of a pivotal year for manufacturing, and for the world.

There were the big events for the year, including the United States as Partner Country at Hannover Messe in April and the 2016 International Manufacturing Technology Show in Chicago in September. There's also the matter of the U.S. presidential elections in November, which promise to shape policy in manufacturing for years to come.

But the year started with global economic turmoil, as a slowdown in Chinese manufacturing triggered a worldwide stock hiccup that sent values plummeting. The continued plunge in world oil prices has resulted in a slowdown in exploration and, by extension, the manufacture of exploration equipment.

Read more: 2015 Salary Survey

The Maintenance and Reliability Coach's blog
Maintenance and reliability tips and best practices from the maintenance and reliability coaches at Allied Reliability Group.
One Voice for Manufacturing
The One Voice for Manufacturing blog reports on federal public policy issues impacting the manufacturing sector. One Voice is a joint effort by the National Tooling and Machining...
The Maintenance and Reliability Professionals Blog
The Society for Maintenance and Reliability Professionals an organization devoted...
Machine Safety
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
Research Analyst Blog
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
Marshall on Maintenance
Maintenance is not optional in manufacturing. It’s a profit center, driving productivity and uptime while reducing overall repair costs.
Lachance on CMMS
The Lachance on CMMS blog is about current maintenance topics. Blogger Paul Lachance is president and chief technology officer for Smartware Group.
Maintenance & Safety
The maintenance journey has been a long, slow trek for most manufacturers and has gone from preventive maintenance to predictive maintenance.
Industrial Analytics
This digital report explains how plant engineers and subject matter experts (SME) need support for time series data and its many challenges.
IIoT: Operations & IT
This digital report will explore several aspects of how IIoT will transform manufacturing in the coming years.
Randy Steele
Maintenance Manager; California Oils Corp.
Matthew J. Woo, PE, RCDD, LEED AP BD+C
Associate, Electrical Engineering; Wood Harbinger
Randy Oliver
Control Systems Engineer; Robert Bosch Corp.
Data Centers: Impacts of Climate and Cooling Technology
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
Safety First: Arc Flash 101
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
Critical Power: Hospital Electrical Systems
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me