Verticals guide the way to competitive advantage in Latin America
Hospitality, commercial and manufacturing and industrial are the fastest growing verticals for access control equipment in Latin America. Combined, these verticals are estimated to account for 55% of a $180 million electronic physical access control market according to a recent study published by IMS Research, recently acquired by IHS Inc., titled The Latin America Market for Electronic Physical Access Control Equipment.
Report author and senior analyst Blake Kozak comments, “In the commercial vertical, telecommunications and copper mines present some of the largest sales opportunities for suppliers of access control equipment. Much of the growth in telecommunications relates to antennas, towers, substations, and at remote locations. Many of these sites have electronics that must be protected by either a keypad reader or combination reader and keypad. For copper mines, these sites are designed similar to university campuses in the United States. Many have large complexes, living quarters and high security areas that will typically use electromechanical locks to protect against theft.”
Kozak continues, “In manufacturing and industrial, as construction continues to boom and economies grow across much of the region, demand is expected to remain strong for both local and multinational manufacturing companies. Within the oil and gas sector, access control equipment continues to play a major role not only within production sites, but also administrative offices that require high security to protect information on drilling areas and mineral rights. In hospitality, much of the growth is expected in Brazil with new hotels being constructed and existing ones renovated in anticipation of the World Cup in 2014 and Summer Olympics in 2016.”
While these three industries are expected to dominate the access control marketplace for some years, few, if any, industries in Latin America lack sales opportunities. Therefore, knowing which industries to target first, and how the uptake varies by country will provide suppliers with a significant competitive advantage.