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Tag: <span>eBook</span>
Mobility June 25, 2010

Why eBook Reader prices will continue to fall

On June 21, Barnes and Noble lowered the Nook 3G/Wi-Fi price from $259 to $199 and introduced a WiFi only version for $149. The same day, Amazon lowered the price of its Kindle 2 from $259 to $189. Many in the media asked if this was the beginning of a price war. Without question, it is. Some have assumed that the highly successful Apple iPad is driving this. It is, but not in the way you may think.

By IMS Research