Sterling lends suite support for Inquiry-to-Cash; Rheem taps into total enterprise integration platform

Sterling Commerce, an AT&T subsidiary, says its new Sterling Selling and Fulfillment Suite removes the barriers to successful customer and supplier interactions by providing a single end-to-end view of marketing, lead management, selling, orders, inventory, delivery and supply — plus returns, repairs, and settlement across the supply chain.
By Manufacturing Business Technology Staff August 23, 2007

Sterling Commerce , an AT&T subsidiary, says its new Sterling Selling and Fulfillment Suite removes the barriers to successful customer and supplier interactions by providing a single end-to-end view of marketing, lead management, selling, orders, inventory, delivery and supply — plus returns, repairs, and settlement across the supply chain.
The suite simplifies the complex inquiry-to-cash cycle by delivering the applications and technology to manage any demand, across any channel, for any mix of product and services, for any supply base. It consists of these seven solutions:
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The suite also has new capabilities in both the selling and fulfillment solution bundles, including:
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In other news, the Water Heater Division of Rheem Manufacturing now uses Gentran Integration Suite (GIS) and Sterling Collaboration Network (SCN) as a multi-enterprise integration platform. Together, GIS and SCN provide flexibility through a hybrid approach to hosting integrated business processes, allowing strategic processes to be prioritized while less-strategic processes are managed in the network. As a result, Rheem can securely expose dynamic order information from key customers, such as Home Depot, to internal decision-makers and external partners across its value chain without IT involvement. This capability improves operational efficiency, customer satisfaction and revenues.
Using GIS, Rheem also reduced the amount of staff needed to manage EDI files while taking the business process of researching orders and invoices out of the hands of IT. The solution gives Rheem the ability to cost-effectively scale revenue-generating processes and adapt to diverse order formats and protocols, in addition to adapting order entry and call center processes for rollout in various countries, including Mexico.
“By replacing the complex and unstable IT process routing system with the new Sterling Commerce B2B solution, we can instantly put critical, time-sensitive customer order information directly into the hands of the Rheem business,” says Jay Palmer, system development manager for Rheem. “Now we can seamlessly connect our business units to our customers. This leads to better customer service and partner collaboration. At the same time, SCN enables secure data movement across multiple platforms, reduces operational risk and reliably supports customer-service-oriented business initiatives behind the scenes.”