Johnson Controls appoints new CEO, overhauls corporate identity

Executive vice president Stephen Roell is appointed chief executive and a new logo, corporate slogan and ad campaign better aligns with the company’s image and marketing efforts.

By Staff October 5, 2007

Johnson Controls, Inc. recently appointed Stephen Roell, executive vice president and vice chairman, as chief executive officer. It also launched a new brand communications platform and a refreshed corporate identity.The company is rolling out a new logo, corporate slogan and advertising campaign to more effectively communicate its vision and better align its image and marketing efforts with the company’s current strategic direction.“We will continue to be a diversified, multi-industrial company, dedicated to improving comfort, safety and sustainability with innovative products and services for the places where people live, work and travel,” said Roell.“With a focus on customer satisfaction, technology and global fluency, Johnson Controls is dedicated to helping make its customers more successful. We have substantial opportunities for growth around the world. In particular, we will seek to strengthen our leadership in the emerging markets through support of our global and regional customers,” he added.