ISA’s Marketing & Sales Summit speaks to senior marketing professionals

By Plant Engineering Staff August 23, 2006

Jane Lansing, vice president of marketing at Emerson, will present a keynote address at ISA’s upcoming Marketing and Sales Summit, to be held Sept. 13-15 at the Omni Hotel in Austin, Texas.

“Engineers are People, Too,” will focus on marketing to engineers and technical customers. Lansing’s presentation will explore methods of communicating effectively with audiences, implementing efficient marketing in a challenging environment and developing effective tools for a sales force.

“For years, marketers have been faced with a challenge to do more with less,” said Shari Worthington, co-chair of the summit. “This keynote, and our entire program, will speak to that challenge and provide attendees with real information that they can use when they get back to their companies.”

Other event highlights include:

*An evening networking reception will be held, and plenary speaker Dan Micklovic will present “The State of the Manufacturing Industry.”

*Four unique breakout sessions will be led by industry experts. Session topics include sales management, marketing communications, e-marketing, strategy and branding.

*A product management workshop, led by instructor Barbara Finer of Quivivity, will focus on leading a sales team, defining winning products, and launching innovative campaigns for new offerings.

Visit www.isa.org/mktsales for more information or to register.