Instant fulfillment, an alternative to information response cards, provides you with the product information you’re looking for when you’re looking for it. Here’s how it works: Look for the starburst or web address in an ad about a product that interests you. Go directly to that web address on the Internet to find an “electronic brochure” for that product and a link to that company’s website, if provided. Also, look for the Instant Fulfillment button on the Plant Engineering website.

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