CFE Media announces launch of ContentStream
CFE Media LLC has launched ContentStream, a service that delivers targeted B2B news, analysis, popular articles, and video content to vendors for use in their online communications. To support this content sharing service, CFE Media launched a patent-pending software service designed to make the selection and integration of topic-focused content fast and easy for users. CFE Media launches the service with content from its three titles – Control Engineering, Consulting-Specifying Engineer, and Plant Engineering – and will expand its stable of content with useful information published by experts, industry thought leaders, and organizations in the manufacturing, commercial and industrial industries.
Unlike traditional RSS feeds, which require users to use a small fraction of published material, ContentStream delivers complete content in a variety of formats directly to a customer’s content management system and ultimately their websites. “They are free to mix and match their own content with materials from ContentStream, all with the intention of creating the best user experience and a steady flow of interested and engaged visitors,” explains CFE Media CEO Steve Rourke.
“With the explosion of information available online, B2B consumers have countless choices when choosing the content they wish to consume. We want to help them rely more on vendors as a trustworthy source. ContentStream ensures a creditable source of content will be integrated into a vendor’s existing website or e-newsletters. The focused content will attract targeted audiences and will present vendors as thought leaders, allowing them to build a loyal following. ContentStream makes it easier for users to find the right content fast, by enhancing the material, adding relevant tagging, and categorizing it to assist searches and delivery,” explains Steve Rourke.
Vendors who are interested in educating an online audience need a steady flow of trustworthy content. With ContentStream, content can be delivered directly to them when and where they need it.