As Partner Country, U.S. to showcase manufacturing strength, growth

As Partner Country, U.S. to showcase manufacturing strength and growth as the world's largest manufacturing economy at the world's largest industrial technology event.
By Bob Vavra October 7, 2015

In its debut as the Partner Country at Hannover Messe on April 25-29, 2016, the United States will be showcasing its manufacturing strength as the world’s largest manufacturing economy at the world’s largest industrial technology event.

Deutsche Messe officials have worked for years to forge a partnership between U.S. Department of Commerce, U.S. Commercial Service, the U.S. Chamber of Commerce, SelectUSA and the U.S. Embassy in Germany to bring this event to pass. The 2016 Hannover Messe is expected to bring the largest contingent from the U.S. to Hannover, and showcase the efforts the U.S. has led in the past several years to grow its manufacturing base.

"President Obama has committed himself to strengthening America’s domestic industry. The modernization of America’s industrial sector and the digital integration of its production plants and equipment are proceeding there at a rapid pace," said Dr. Jochen K√∂ckler, member of the managing board at Deutsche Messe, in a press release. "The goal of the U.S. government is to regain its status as one of the world’s leading production locations, which predestines the United States as next Partner Country at Hannover Messe."

Another significant goal for both the U.S. and German representatives are to demonstrate the importance of strong foreign trade between the two nations. "The Hannover Messe 2016 will offer unique opportunities for investment attraction and trade promotion at the world’s largest industrial trade show," show officials said in a press release. "Using Hannover Messe as a platform will help state and local economic development agencies to achieve the USA’s expressed goal of furthering global trade, attracting foreign direct investment, increasing export activities, and opening global markets-ultimately generating more business, more growth, and more jobs. "

For those who have not attended Hannover Messe in the past, the trade show venue itself is unlike anything seen in the U.S. With more than 30 halls spread across 5.3 million sq. ft. of indoor exhibition space and another 624,000 sq. ft. of open air space, Hannover Messe is the world’s largest trade show exhibition center. By comparison, Chicago’s McCormick Place has 1.2 million sq. ft. of primary exhibition space.

The show annually attracts more than 6,500 exhibitors and 220,000 attendees, including 2,400 members of the global trade press.