Americas revenue growth for operator terminals

The Americas are projected to be the fastest growing regional market for operator terminal revenues to 2018

By Alexandra Whiting, analyst for IHS Inc. August 27, 2014

According to a recently released report by IHS, the Americas are projected to be the fastest growing regional market for operator terminal revenues to 2018 (8.8%). 2013 was a particularly successful year for the Americas with revenues growing to over $550 million (24% of the world total, and nearly 15% growth from 2012). Although revenues are by no means forecast to overtake EMEA or Asia Pacific, it is certainly a region with great growth potential, with the fastest growth forecast in 2015."

Analyst, Alexandra Whiting summarized: ‘Whilst all regional markets (EMEA, The Americas, Asia-Pacific and Japan) are forecast to experience positive growth to 2018, The Americas in particular, has been highlighted as a potential growth area for some vendors.’

She continued ‘The United States unsurprisingly accounted for over 70% of operator terminal revenues in 2013 and is forecast to remain at a stable percentage share to 2018. However, it is the countries with a marginally smaller current installed base, such as Mexico and Brazil that will provide future opportunities for operator terminal sales.

As with the other regions, growth at a product level is expected to be driven mainly by advanced graphical and portable operator terminals and is expected to be strong enough to offset a decline in both text-based and basic graphical operator terminals. Whilst each region tells a similar story, convergence to higher functionality terminals seems to be occurring faster in the Americas. Text-based terminals, for example, provide a low cost solution for end-users looking to cheaply monitor machinery operations. However, a high resolution and sleek terminal are two particular requests in the Americas that are pushing revenue growth.