Americas revenue growth for operator terminals
The Americas are projected to be the fastest growing regional market for operator terminal revenues to 2018
According to a recently released report by IHS, the Americas are projected to be the fastest growing regional market for operator terminal revenues to 2018 (8.8%). 2013 was a particularly successful year for the Americas with revenues growing to over $550 million (24% of the world total, and nearly 15% growth from 2012). Although revenues are by no means forecast to overtake EMEA or Asia Pacific, it is certainly a region with great growth potential, with the fastest growth forecast in 2015."
Analyst, Alexandra Whiting summarized: ‘Whilst all regional markets (EMEA, The Americas, Asia-Pacific and Japan) are forecast to experience positive growth to 2018, The Americas in particular, has been highlighted as a potential growth area for some vendors.’
She continued ‘The United States unsurprisingly accounted for over 70% of operator terminal revenues in 2013 and is forecast to remain at a stable percentage share to 2018. However, it is the countries with a marginally smaller current installed base, such as Mexico and Brazil that will provide future opportunities for operator terminal sales.
As with the other regions, growth at a product level is expected to be driven mainly by advanced graphical and portable operator terminals and is expected to be strong enough to offset a decline in both text-based and basic graphical operator terminals. Whilst each region tells a similar story, convergence to higher functionality terminals seems to be occurring faster in the Americas. Text-based terminals, for example, provide a low cost solution for end-users looking to cheaply monitor machinery operations. However, a high resolution and sleek terminal are two particular requests in the Americas that are pushing revenue growth.