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Plant Engineering has 114,244 (98.4%) subscribers at manufacturing plants with 100 or more employees.
Source: June 2000 BPA statement |
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Reach more Buyers with Plant Engineering
Plant Engineering has more audited buyers at large plants than any other magazine in industry — thousands more!
Get your advertising message to the people that matter — the plant engineers and managers that will buy your product. No other magazine can come close to delivering you as many audited buyers and specifiers of the products that keep the large plants running.
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Buy/Specify – Total Subscribers
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|
| Electrical Equipment & Systems |
|
76,045 |
| Electic Motors & Motor Controls |
|
72,276 |
| Power Transmission Equipment & Systems |
|
59,756 |
| AC, Ventilating & Refigeration Equipment & Systems |
|
51,075 |
| Heating Equipment & Systems |
|
50,013 |
| Piping, Valves & Fittings |
|
68,700 |
| Pumps & Compressors |
|
70,413 |
| Material Handling Equipment |
|
74,761 |
| Building Materials & Systems |
|
57,799 |
| Maintenance Equipment, Materials & Supplies |
|
70,228 |
| Instrumentation |
|
74,737 |
| Paints & Protective Coatings |
|
51,780 |
| Safety & Fire Protection Equipment |
|
59,566 |
| Pollution Control Equipment & Systems |
|
50,464 |
| Lubricants & Lubrication Equipment & Systems |
|
57,579 |
| Industrial Control Equipment & Systems |
|
54,460 |
| Plant Engineering Software |
|
41,392 |
| Other |
|
2,887 |
| Total Specifiers |
|
110,101 |
| Source: June 2000 BPA statement |
|
Plant Engineering Puts Your
Message in Front of Large Plants
with Purchasing Authority
|
|
| # of employees in plant |
|
subscribers |
| Under 100 |
|
736 |
| 100 – 249 |
|
39,589 |
| 250 – 499 |
|
28,048 |
| 500 – 999 |
|
20,456 |
| 1000 or more |
|
27,271 |
| Total Subscribers |
|
116,100 |
| Source: June 2000 BPA statement |
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Plant Engineering Reaches More Large Plant Buyers
Large industrial plants purchase almost 90% of all plant engineering products sold! Large plants consist of manufacturing units (SICs 20-39) with 100+ employees. If you want to wisely invest your advertising dollars, you need proof you are reaching the most plant engineers, at the largest manufacturing locations, with the most buying power.
Plant Engineering goes the furthest to prove your sales message reaches the largest manufacturing locations.
Advertisers choose Plant Engineering as the #1 advertising buy because of our proof in covering the most buyers/specifiers in large plants.
|
Large Industrial Plants Purchase
90% of all Plant Engineering Products Sold!
|
|
| Plant Population |
|
|
| Small Plants |
|
354,967 |
| Large Plants |
|
38,093 |
| All Industrial Plants |
|
393,060 |
| Plant Engineering Purchases |
|
|
| Small Plants |
|
12% |
| Large Plants |
|
88% |
| Source: 1997 Census Bureau, County Business Patterns |
|
|
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Reach large plants with 100+ employees…
|
|
| NAICS |
SIC |
Industry |
*Total
Plants |
*Under 100
employees |
*Over 100
employees |
**PE Circ.
(Units) |
**PE Circ.
(Subs) |
| 331 |
20 |
Food & Kindred Products |
21,223 |
17,729 |
3,494 |
4,598 |
14,807 |
| 332 |
21 |
Tobacco |
142 |
96 |
46 |
49 |
254 |
| 313 / 314 |
22 |
Textile
Mill |
6,190 |
4,760 |
1,430 |
1,043 |
2,093 |
| 315 |
23 |
Apparel |
23,939 |
22,050 |
1,889 |
623 |
880 |
| 321 |
24 |
Lumber
& Wood |
37,207 |
35,667 |
1,540 |
960 |
1,793 |
| 337 |
25 |
Furniture & Fixtures |
12,222 |
11,065 |
1,157 |
885 |
1,896 |
| 322 |
26 |
Paper |
6,542 |
4,707 |
1,835 |
1,858 |
5,054 |
| 323 |
27 |
Printing
& Pub. |
62,577 |
59,808 |
2,769 |
1,700 |
2,931 |
| 325 |
28 |
Chem. |
12,386 |
10,702 |
1,684 |
3,141 |
14,719 |
| 324 |
29 |
Petroleum & Coal |
2,144 |
1,923 |
221 |
474 |
1,681 |
| 326 |
30 |
Rubber & Plastic |
16,814 |
14,149 |
2,665 |
2,573 |
5,781 |
| 316 |
31 |
Leather |
1,861 |
1,645 |
216 |
134 |
204 |
| 327 |
32 |
Stone, Clay & Glass |
16,570 |
15,553 |
1,017 |
1,089 |
2,744 |
| 331 |
33 |
Primary Metals |
6,673 |
5,006 |
1,667 |
1,958 |
7,021 |
| 332 |
34 |
Fab.
Metals |
38,691 |
35,114 |
3,577 |
3,594 |
8,765 |
| 333 |
35 |
Indust.
Mach. |
56,696 |
51,378 |
5,318 |
5,033 |
15,753 |
| 334 / 335 |
36 |
Electronic |
17,398 |
13,843 |
3,555 |
3,950 |
11,501 |
| 336 |
37 |
Trans. |
12,677 |
10,625 |
2,052 |
2,734 |
9,067 |
| 335 |
38 |
Instru. |
11,941 |
10,441 |
1,500 |
2,009 |
5,901 |
| 339 |
39 |
Misc. Mfg. |
18,471 |
17,698 |
773 |
692 |
1,399 |
| 541 |
87 |
Eng. Services |
|
|
|
1,370 |
1,856 |
|
TOTAL |
|
382,364 |
343,914 |
38,405 |
40,467 |
116,100 |
* 1997 U.S. Census Bureau, County Business Patterns
** June 2000 BPA Statement. |
Our Readers Say It Best…
“Future products and
general knowledge of
the industry make Plant
Engineering a magazine to
refer to. Editorial material
is indepth and the charts
explain the text well.”
|
|
Advertising in Plant Engineering is like putting an
entire staff of marketing and editorial professionals
to work for you.
&& Media Kit Intro
Introduction
Market Information
Circulation Information
Editorial Information
Editorial Calendar
PLANT ENGINEERING online
Special Market Opportunities
Advertising rates/Mechanical requirements |
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