Video: Industry executives reflect on business outlook survey

Automation industry leaders offer their thoughts on the results of Control Engineering and Morgan Stanley's global research project.

03/19/2010


business outlook video - part1

While attending the ARC Advisory Group Industry Form last February in Orlando, executives from six global industrial automation companies sat down with editorial director, David Greenfield, to offer their thoughts on the results of the Control Engineering and Morgan Stanley Global Automation Industry Outlook for 2010.

Through a series of questions, the participants offer their assessments of what has been happening at their companies through the recession, and where they think business may be headed as we continue a recovery phase.

Participants include:

• Scott Spencer, vice president of marketing, ABB Process Automation Division

• Steve Sonnenberg, president, Emerson Process Management

• Ken Innami, director of IA marketing, and Scott Rohlfs, director of product marketing, Mitsubishi Electric Automation, Inc.

• Andy Gravitt, senior vice president, industry business, Schneider Electric

• Raj Batra, president industry automation division, Siemens Industry, Inc.

• Satoru Kurosu, senior vice president, global business headquarters, Yokogawa Electric Corporation

The complete video is separated into four parts due to file size limitations for practical viewing online.

Part 1, Return to economic growth : Most respondents to the Control Engineering /Morgan Stanley survey indicate that the automation market bottomed in 2009 and will return to modest growth in 2010. Do you agree? (7:39)

Part 2, Order rates and customer financing : Would you say that your order pipeline is filling up again - or would you say that orders are trickling in? Are you able to maintain current pricing levels or will buyers see an uptick in 2010? The ability to obtain financing was a big issue for many automation buyers last year. Do you see that issue being alleviated? (9:19)

Part 3, Active industry sectors : Food & beverage, automotive, and chemicals were the three markets cited in the survey as looking to spend the most on automation in the near term, according to buyers. Do you see that continuing in 2010 or are there other industry sectors you seeing heating up? (6:10)

Part 4, Motivations for buying new equipment : Buyers cited increasing demand, replacing aging equipment, and improving energy efficiency as the three main reasons they planned to buy new automation equipment. Do you agree? Are there other reasons you're seeing? (2:15)

 

Read the summary article from December, 2009 .


Read all the survey results .

 

Peter Welander, process industries editor,

Control Engineering daily news desk

 





No comments
The Top Plant program honors outstanding manufacturing facilities in North America. View the 2015 Top Plant.
The Product of the Year program recognizes products newly released in the manufacturing industries.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
Safer human-robot collaboration; 2017 Maintenance Survey; Digital Training; Converting your lighting system
IIoT grows up; Six ways to lower IIoT costs; Six mobile safety strategies; 2017 Salary Survey
2016 Top Plant; 2016 Best Practices on manufacturing progress, efficiency, safety
Mobility as the means to offshore innovation; Preventing another Deepwater Horizon; ROVs as subsea robots; SCADA and the radio spectrum
Future of oil and gas projects; Reservoir models; The importance of SCADA to oil and gas
Big Data and bigger solutions; Tablet technologies; SCADA developments
Automation modernization; Predictive analytics enable open connectivity; System integration success; Automation turns home brewer into brew house
Commissioning electrical systems; Designing emergency and standby generator systems; Paralleling switchgear generator systems
Natural gas for tomorrow's fleets; Colleges and universities moving to CHP; Power and steam and frozen foods

Annual Salary Survey

Before the calendar turned, 2016 already had the makings of a pivotal year for manufacturing, and for the world.

There were the big events for the year, including the United States as Partner Country at Hannover Messe in April and the 2016 International Manufacturing Technology Show in Chicago in September. There's also the matter of the U.S. presidential elections in November, which promise to shape policy in manufacturing for years to come.

But the year started with global economic turmoil, as a slowdown in Chinese manufacturing triggered a worldwide stock hiccup that sent values plummeting. The continued plunge in world oil prices has resulted in a slowdown in exploration and, by extension, the manufacture of exploration equipment.

Read more: 2015 Salary Survey

Maintenance and reliability tips and best practices from the maintenance and reliability coaches at Allied Reliability Group.
The One Voice for Manufacturing blog reports on federal public policy issues impacting the manufacturing sector. One Voice is a joint effort by the National Tooling and Machining...
The Society for Maintenance and Reliability Professionals an organization devoted...
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
Maintenance is not optional in manufacturing. It’s a profit center, driving productivity and uptime while reducing overall repair costs.
The Lachance on CMMS blog is about current maintenance topics. Blogger Paul Lachance is president and chief technology officer for Smartware Group.
This digital report will explore several aspects of how IIoT will transform manufacturing in the coming years.
Motion control advances and solutions can help with machine control, automated control on assembly lines, integration of robotics and automation, and machine safety.
Compressed air plays a vital role in most manufacturing plants, and availability of compressed air is crucial to a wide variety of operations.
Maintenance Manager; California Oils Corp.
Associate, Electrical Engineering; Wood Harbinger
Control Systems Engineer; Robert Bosch Corp.
click me