Total brand protection: Software vendor now offers to shut down black market operations
Add investigation and enforcement services to the list of brand-protection capabilities offered by supply chain risk management software supplier New Momentum.
Add investigation and enforcement services to the list of brand-protection capabilities offered by supply chain risk management software supplier New Momentum .
The company debuted roughly two years ago with a Software-as-a-Service (SaaS)-based solution that allows manufacturers to monitor global markets to determine if counterfeit or pirated versions of their products are being sold.
On April 1, New Momentum unveiled an enhanced offering called The Total Solution Experience, which includes investigation and enforcement services necessary for getting violators to cease operations.
“Our standard SaaS-based offering is unsurpassed in the first step of revenue recovery: visibility,” New Momentum CEO Stu Clifton said in announcing the new offering. “Typically our customers report that their success rate in finding counterfeits and gray market activity is three times better than the solution they were using previously. However, we’ve found that some companies need assistance with the next steps of investigation and enforcement. That’s why we now provide our customers with a complete end-to-end brand protection solution.”
New Momentum’s standard offering includes:
•Advanced “search, cleanse, and deliver” technology that provides real-time, 24/7 data and analysis of global market activities related to the specific products the company wants to track; and
•Actionable intelligence delivered to a custom dashboard and in email alerts.
The Total Solution Experience includes the New Momentum’s standard offering plus any or all of the following services:
•Due-diligence Investigation of low-price, high-volume targets identified by New Momentum;
•Test purchase from target;
•The initiation civil actions;
•Pursuing criminal action; and
•Repurchases to ensure counterfeiters have ceased illegal activity
Annual Salary Survey
After almost a decade of uncertainty, the confidence of plant floor managers is soaring. Even with a number of challenges and while implementing new technologies, there is a renewed sense of optimism among plant managers about their business and their future.
The respondents to the 2014 Plant Engineering Salary Survey come from throughout the U.S. and serve a variety of industries, but they are uniform in their optimism about manufacturing. This year’s survey found 79% consider manufacturing a secure career. That’s up from 75% in 2013 and significantly higher than the 63% figure when Plant Engineering first started asking that question a decade ago.