Target CSR budgets to grow EV charging infrastructure
The electric vehicle charging station market is at risk of losing direction once government backed projects evaporate.
As I reported on recently, the electric vehicle charging station market is at risk of losing direction once government backed projects evaporate. I thought I would take some time to expand upon one point I raised in my article.
One key customer group in the future is those companies with strong corporate social responsibility (CSR) programs. These companies are actively looking to improve their social and green credentials, and often have budgets geared toward investment in schemes/technologies that help with efficiency or reduction in emissions/waste.
Dow Jones Sustainability Indexes is one benchmark by which companies track and measure their sustainability efforts. This type of resource should be a primary focus for EV infrastructure companies. They can quickly identify those companies involved in sustainability, and target those companies who are benchmarked as 'leaders' in their respective industries.
Infrastructure companies should really take the time to get to know the leads for CSR at major organizations, and educate them on the technology. Many CSR leads will likely have received enquires from employees about electric vehicles, but not be in possession of the information necessary to take an investment decision.
EV infrastructure companies should also target companies with strong CSR schemes because 'green' budgets are on the rise. It's this analysts opinion that charging infrastructure suppliers should capitalise on the desire of multi-nationals to 'green' their businesses.
Case Study Database
Get more exposure for your case study by uploading it to the Plant Engineering case study database, where end-users can identify relevant solutions and explore what the experts are doing to effectively implement a variety of technology and productivity related projects.
These case studies provide examples of how knowledgeable solution providers have used technology, processes and people to create effective and successful implementations in real-world situations. Case studies can be completed by filling out a simple online form where you can outline the project title, abstract, and full story in 1500 words or less; upload photos, videos and a logo.
Click here to visit the Case Study Database and upload your case study.
2012 Salary Survey
In a year when manufacturing continued to lead the economic rebound, it makes sense that plant manager bonuses rebounded. Plant Engineering’s annual Salary Survey shows both wages and bonuses rose in 2012 after a retreat the year before.
Average salary across all job titles for plant floor management rose 3.5% to $95,446, and bonus compensation jumped to $15,162, a 4.2% increase from the 2010 level and double the 2011 total, which showed a sharp drop in bonus.