Survey ranks audio brands most likely to influence new car decision

A soon-to-be published consumer survey from IMS Research (recently acquired by IHS Inc.) has ranked those audio brands most likely to influence consumers’ new car buying habits.

07/30/2012


IHS has acquired IMS ResearchA soon-to-be published consumer survey from IMS Research (recently acquired by IHS Inc.) has ranked those audio brands most likely to influence consumers’ new car buying habits. Surveying 2,250 consumers across the U.S., the U.K. and Germany, IMS Research can reveal that the five brands most likely to influence consumer attitude to new car purchase are (in alphabetical order): Bang and Olufsen, Blaupunkt, Bose, Pioneer and Sony.

Nimisha Patel, market analyst, comments: “What is most surprising is not the brands in the top five, but the ranking and difference in influence across the brands. Twice as many consumers are likely to be influenced by the leading brand when compared to the brand in second place.”

The survey didn’t stop with consumer perception of brand, it also analysed consumers’ views on cost, sound quality, feature appeal and brand loyalty. When comparing consumer spending across the three surveyed countries, it was clear that consumers in Germany are willing to pay more for a premium car audio system on a new car compared to similar consumers in the U.K. and the U.S. In fact, 35% of German consumers are willing to pay between $750 and $2,250 compared to just over 20% in both the U.S. and the U.K.

What is the most important thing that should be delivered on a premium car audio system? Source: IMS Research

For those willing to pay for a premium car audio system, it was found that unique features and technical innovations are most important, with strong brand image/history being less so. Whilst brand loyalty was quite high amongst the survey respondents, this particular finding does indicate that suppliers struggling for brand equity can garner share by focusing on technical innovation.

Jack Bergquist, senior analyst, comments: “The infotainment market is one of the fastest growing automotive electronic segments. It is also one of the most competitive. The sales of premium car audio systems can dramatically impact dealerships’ profitability. Being able to offer the right brands to the right consumers is very important, particularly in these uncertain economic conditions.”



No comments
The Top Plant program honors outstanding manufacturing facilities in North America. View the 2015 Top Plant.
The Product of the Year program recognizes products newly released in the manufacturing industries.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
World-class maintenance: The three keys to success - Deploy people, process and technology; 2016 Lubrication Guide; Why hydraulic systems get hot
Your leaks start here: Take a disciplined approach with your hydraulic system; U.S. presence at Hannover Messe a rousing success
Hannover Messe 2016: Taking hold of the future - Partner Country status spotlights U.S. manufacturing; Honoring manufacturing excellence: The 2015 Product of the Year Winners
The digital oilfield: Utilizing Big Data can yield big savings; Virtualization a real solution; Tracking SIS performance
Getting to the bottom of subsea repairs: Older pipelines need more attention, and operators need a repair strategy; OTC preview; Offshore production difficult - and crucial
Digital oilfields: Integrated HMI/SCADA systems enable smarter data acquisition; Real-world impact of simulation; Electric actuator technology prospers in production fields
Improving flowmeter calibration; Selecting flowmeters for natural gas; Case study: Streamlining assembly systems using PC-based control; CLPM: Improving process efficiency, throughput
Putting COPS into context; Designing medium-voltage electrical systems; Planning and designing resilient, efficient data centers; The nine steps of designing generator fuel systems
Warehouse winter comfort: The HTHV solution; Cooling with natural gas; Plastics industry booming

Annual Salary Survey

Before the calendar turned, 2016 already had the makings of a pivotal year for manufacturing, and for the world.

There were the big events for the year, including the United States as Partner Country at Hannover Messe in April and the 2016 International Manufacturing Technology Show in Chicago in September. There's also the matter of the U.S. presidential elections in November, which promise to shape policy in manufacturing for years to come.

But the year started with global economic turmoil, as a slowdown in Chinese manufacturing triggered a worldwide stock hiccup that sent values plummeting. The continued plunge in world oil prices has resulted in a slowdown in exploration and, by extension, the manufacture of exploration equipment.

Read more: 2015 Salary Survey

Maintenance and reliability tips and best practices from the maintenance and reliability coaches at Allied Reliability Group.
The One Voice for Manufacturing blog reports on federal public policy issues impacting the manufacturing sector. One Voice is a joint effort by the National Tooling and Machining...
The Society for Maintenance and Reliability Professionals an organization devoted...
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
Maintenance is not optional in manufacturing. It’s a profit center, driving productivity and uptime while reducing overall repair costs.
The Lachance on CMMS blog is about current maintenance topics. Blogger Paul Lachance is president and chief technology officer for Smartware Group.
This article collection contains several articles on the vital role that compressed air plays in manufacturing plants.
This article collection contains several articles on the Industrial Internet of Things (IIoT) and how it is transforming manufacturing.
This article collection contains several articles on strategic maintenance and understanding all the parts of your plant.
click me