‘Integrated Industry’ is theme of this year’s event

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Russian president Vladimir Putin will help open Hannover Messe 2013 as part of Russia’s status as partner nation at this year’s event, April 8-12 in Hannover, Germany.

The Russian head of state will be in the Hannover Congress Centrum for the opening ceremony on Sunday, April 7, and will also take part in the traditional opening tour of Hannover Messe on Monday, April 8. On both occasions, President Putin will be accompanied by German Chancellor Angela Merkel, who this year will again officially open the world’s most important technology event.

“We are delighted to have received confirmation of President Putin’s visit,” said Dr. Jochen Köckler, member of the Board at Deutsche Messe AG. “His presence offers convincing evidence of the international status enjoyed by Hannover Messe and at the same time underlines the importance of the Partner Country program.”

Every year a different country is invited to step into the spotlight and act as the Partner Country at Hannover Messe. This year, the Russian Federation will be the focus of attention, not only within the exhibition itself but also throughout the entire program of forums, conferences and events that traditionally accompanies the world’s leading trade show.

The lead theme of “Integrated Industry” signals Hannover Messe’s strong focus on the current trend towards integration across all areas of industry. “Integrated Industry is about making industrial production smarter and more efficient. It’s also about multidisciplinary cooperation between different industries and different enterprises,” Dr. Köckler said.

For instance, in the near future, intelligent materials will be able to tell machines how they should be processed, and components will be able to issue their own maintenance and repair requests. “Direct communication between the various systems involved in production will facilitate material and energy savings and make processes much faster and more efficient,” Dr. Köckler said.

In addition to these various forms of technical and electronic networking, “Integrated Industry” encompasses the challenge facing all areas of industry as they seek to cooperate across corporate and sector boundaries. “In the future, cross-industry alliances will be even more important than they are now,” Dr. Köckler said. “Among other things, the focus here will be on knowledge transfer and new forms of collaboration. Alliances between industrial companies and software providers are a good example of this.”

Hannover Messe 2013 will be comprised of 11 flagship fairs: Industrial Automation,  Motion, Drive & Automation (MDA), Energy, Wind, MobiliTec, Digital Factory,  ComVac, Industrial Supply, IndustrialGreenTec, Surface Technology, Research & Technology. The upcoming event will place a strong emphasis on industrial automation and IT, energy and environmental technologies, power transmission and control, industrial subcontracting, manufacturing technologies, services and R&D.