ISA's Marketing & Sales Summit speaks to senior marketing professionals
Jane Lansing, vice president of marketing at Emerson, will present a keynote address at ISA's upcoming Marketing and Sales Summit, to be held Sept. 13-15 at the Omni Hotel in Austin, Texas.
"Engineers are People, Too," will focus on marketing to engineers and technical customers. Lansing’s presentation will explore methods of communicating effectively with audiences, implementing efficient marketing in a challenging environment and developing effective tools for a sales force.
"For years, marketers have been faced with a challenge to do more with less," said Shari Worthington, co-chair of the summit. "This keynote, and our entire program, will speak to that challenge and provide attendees with real information that they can use when they get back to their companies."
Other event highlights include:
*An evening networking reception will be held, and plenary speaker Dan Micklovic will present "The State of the Manufacturing Industry."
*Four unique breakout sessions will be led by industry experts. Session topics include sales management, marketing communications, e-marketing, strategy and branding.
*A product management workshop, led by instructor Barbara Finer of Quivivity, will focus on leading a sales team, defining winning products, and launching innovative campaigns for new offerings.
Visit www.isa.org/mktsales for more information or to register.
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Before the calendar turned, 2016 already had the makings of a pivotal year for manufacturing, and for the world.
There were the big events for the year, including the United States as Partner Country at Hannover Messe in April and the 2016 International Manufacturing Technology Show in Chicago in September. There's also the matter of the U.S. presidential elections in November, which promise to shape policy in manufacturing for years to come.
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Read more: 2015 Salary Survey