Embedded vision in signage (DOOH)

When compared to factory automation, security, automotive and mobile tech, the consumer electronics and digital signage industries are nascent markets in terms of video analytics and gesture recognition.


IMS research: excellence in market intelligneceWhen compared to factory automation, security, automotive and mobile tech, the consumer electronics and digital signage industries are nascent markets in terms of video analytics and gesture recognition. While they currently represent a small fraction of the revenue driven by embedded vision, IMS Research expects significant growth over the next five to ten years. As part of a presentation given to the Embedded Vision Alliance Member Summit at the Xilinx Corporate Briefing Center in San Jose, IMS Research identified a current opportunity for embedded vision ICs in out-of-home signage applications of $430 million. This figure is inclusive of processors (ASSP, DSP, GPU, ASIC and FPGA) as well as image sensors being used directly for audience recognition and data capture. Driven largely by research from the recently released IMS Research study, The World Market for Digital Signage – 2011 Edition, the analysis for the EVA considered both print and digital displays, which total just over 11 million units worldwide.

The opportunity for embedded vision in signage is not only to provide audience interaction through digital displays, but also to enable audience metrics in print displays. This is important because the digital signage industry is under pressure to justify the added expense over print, and better metrics would aid in the ROI calculation. Uses for EV in both print and digital displays include gathering video analytics related to monitoring dwell time, recording audience engagement, tracking count of passerby and in some cases energy management.  Its implementation in digital signage further includes non-touch UI navigation and facial recognition—the latter of which is now moving into the area of emotion capture. Interesting proof of concept demos were seen for the retail industry at the Digital Signage Expo this year in Las Vegas, where Scala and Intel were demoing interactive displays using both touch and natural interaction for UI navigation. Other implementations were seen more recently at CEATEC in Japan, again from Intel demonstrating what can be done with augmented reality in a retail setting, and at Digital Signage World by Viscom in Duesseldorf.  At Viscom, an immersive interactive environment was created by Kalinka and Pfahl using the Microsoft Kinect and a projector to instantly change the décor of a bedroom setting, and building on the idea of augmented reality were print2web, who along with Digimarc, are pushing QR codes into more media and objects/products themselves.

When viewed in its entirety (including advertising), IMS Research estimates that the digital signage industry represented nearly $7 billion worldwide in 2010, with growth forecast at a 12% CAGR through 2015. Primary drivers were displays (including LED arrays), projectors for digital cinema and PCs, contributing $4.5 billion.

No comments
The Top Plant program honors outstanding manufacturing facilities in North America. View the 2013 Top Plant.
The Product of the Year program recognizes products newly released in the manufacturing industries.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
A cool solution: Collaboration, chemistry leads to foundry coat product development; See the 2015 Product of the Year Finalists
Raising the standard: What's new with NFPA 70E; A global view of manufacturing; Maintenance data; Fit bearings properly
Sister act: Building on their father's legacy, a new generation moves Bales Metal Surface Solutions forward; Meet the 2015 Engineering Leaders Under 40
Cyber security cost-efficient for industrial control systems; Extracting full value from operational data; Managing cyber security risks
Drilling for Big Data: Managing the flow of information; Big data drilldown series: Challenge and opportunity; OT to IT: Creating a circle of improvement; Industry loses best workers, again
Pipeline vulnerabilities? Securing hydrocarbon transit; Predictive analytics hit the mainstream; Dirty pipelines decrease flow, production—pig your line; Ensuring pipeline physical and cyber security
Upgrading secondary control systems; Keeping enclosures conditioned; Diagnostics increase equipment uptime; Mechatronics simplifies machine design
Designing positive-energy buildings; Ensuring power quality; Complying with NFPA 110; Minimizing arc flash hazards
Building high availability into industrial computers; Of key metrics and myth busting; The truth about five common VFD myths

Annual Salary Survey

After almost a decade of uncertainty, the confidence of plant floor managers is soaring. Even with a number of challenges and while implementing new technologies, there is a renewed sense of optimism among plant managers about their business and their future.

The respondents to the 2014 Plant Engineering Salary Survey come from throughout the U.S. and serve a variety of industries, but they are uniform in their optimism about manufacturing. This year’s survey found 79% consider manufacturing a secure career. That’s up from 75% in 2013 and significantly higher than the 63% figure when Plant Engineering first started asking that question a decade ago.

Read more: 2014 Salary Survey: Confidence rises amid the challenges

Maintenance and reliability tips and best practices from the maintenance and reliability coaches at Allied Reliability Group.
The One Voice for Manufacturing blog reports on federal public policy issues impacting the manufacturing sector. One Voice is a joint effort by the National Tooling and Machining...
The Society for Maintenance and Reliability Professionals an organization devoted...
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
Maintenance is not optional in manufacturing. It’s a profit center, driving productivity and uptime while reducing overall repair costs.
The Lachance on CMMS blog is about current maintenance topics. Blogger Paul Lachance is president and chief technology officer for Smartware Group.