Efficient environment: Cadbury uses wireless tablets in “green” data-collection program
Cadbury, the world’s largest confectionery company, has issued tablet computers to its field staff to improve workers’ ability to collect and analyze sales data. The company says abandoning its paper-based data collection system is part of its ongoing campaign to preserve the environment.
Cadbury , the world’s largest confectionery company, has issued tablet computers to its field staff to improve workers’ ability to collect and analyze sales data. The company says abandoning its paper-based data collection system is part of its ongoing campaign to preserve the environment.
The London-based company announced its “Purple Goes Green” initiative in July 2007, with three targets in mind:
A 50-percent reduction in actual carbon emissions;
A 10-percent reduction in packaging, with that target stretching to 25 percent for seasonal and gift products; and
Implementing water-reduction plans in all plants located in areas where water is scarce.
Cadbury management says using tablet computers for collecting sales data cuts down on paper use without compromising access to accurate and up-to-date information about how its products are doing in the market. The company chose WebDT mobile tablets from DT Research for this task.
Field sales staff for London-based confectionery maker Cadbury use WebDT tablet computers from DT Research to collect sales data and cut paper usage. The computers access up-to-date information about how Cadbury’s products are doing in the market.
Prior to deploying the WebDT mobile tablets, Cadbury staff wrote down information while in the field. Capturing that information in a paper format, which had to be input to a computer system, delayed the market analysis.
Now Cadbury field staff use DT Research’s WebDT mobile tablets to gather in-store sales and merchandising information about Cadbury products, which is then instantly sent back to the corporate headquarters via a GPRS mobile network link. With less time spent traveling to and from the Cadbury offices to deliver research forms, Cadbury increased the number of store visits using the same number of field staff.
“We are pleased to be able to provide Cadbury with an environmentally beneficial business solution,” says Dr. Daw Tsai, president of DT Research. “We hope that more organizations see the value of using the WebDT wireless mobile tablets to decrease both the paper and fuel needed to gather information in the field, while improving their corporate efficiencies.”
Xperience , a U.K-based systems integrator, worked closely with Cadbury to develop a convenient case that field staff can use to carry the tablets with them to appointments. Xperience also provides ongoing hardware support as the project evolves.
“The WebDT mobile tablets were the perfect solution to address both the business and environmental issues that Cadbury faced,” says Iain O’Kane, group director, Xperience. “This program has enabled Cadbury’s field staff to carry out their normal duties as well as gather additional market research on specific product campaigns.”
Case Study Database
Get more exposure for your case study by uploading it to the Plant Engineering case study database, where end-users can identify relevant solutions and explore what the experts are doing to effectively implement a variety of technology and productivity related projects.
These case studies provide examples of how knowledgeable solution providers have used technology, processes and people to create effective and successful implementations in real-world situations. Case studies can be completed by filling out a simple online form where you can outline the project title, abstract, and full story in 1500 words or less; upload photos, videos and a logo.
Click here to visit the Case Study Database and upload your case study.
2012 Salary Survey
In a year when manufacturing continued to lead the economic rebound, it makes sense that plant manager bonuses rebounded. Plant Engineering’s annual Salary Survey shows both wages and bonuses rose in 2012 after a retreat the year before.
Average salary across all job titles for plant floor management rose 3.5% to $95,446, and bonus compensation jumped to $15,162, a 4.2% increase from the 2010 level and double the 2011 total, which showed a sharp drop in bonus.