CSIA seeks greater connection with end user community
Organization charts new goals at Executive Conference
Bob Vavra, CFE Media
System integrators are the experts who connect automation and control systems throughout a manufacturing facility. Now the system integration association is ready to make a connected between those integrators and the people they serve.
The Control System Integrators Association laid out its goal of creating greater outreach to end users at the plant floor level during its 2011 CSIA Executive Conference in Orlando last week. The goal will be achieved by delivering more information to the end user community and by increasing certification and educating end users and members about its importance.
Bob Lowe, the CSIA’s first full-time executive director and a former system integrator himself, cited several areas where the association needed to make progress in the near term:
- Marketing to the end users. “Our partners the value of CSIA and how CSIA can help end users understand the importance of CSIA membership.”
- End users don’t know CSIA even exists. “This is something identified in our marketing study. What need to do is get articles, and we need your help in doing that.” Lowe said that CSIA need to deliver valuable content to the end user community. In a major step toward accomplishing this, CSIA has a content partnership with CFE Media, which publishes Plant Engineering and Control Engineering magazine.
- Some end users don’t understand what a system integrator is. “Maybe we’re too close to situation,” said Lowe. “Maybe we need to go back to automation and controls 101.”
- What’s important to our customers? Why do they value CSIA certification? They want to seek more input from the user community. “As an association, we don’t have direct access to end users. Can we count on your help?”
CSIA has seen membership rise steadily in the past few years, climbing almost 10% from 2009 to 2011. While certified members have fallen slightly in the same period, most of that was attributed to mergers in the market.
Outgoing CSIA board chairman Ed Diehl said the association has the goal of increasing membership to more than 600 by 2015 while increasing the number of certified members to 150 and growing international membership in the same time period. Diehl is being succeeded by Steve Goldberg for a three-year term as CSIA board president.
The association has five immediate goals in its efforts to market to the end user audience:
- Raise online profile
- Expand media relationships
- Forge partnerships with other associations
- Provide more tools to certified firms
- Increase membership/certification.
Control System Integrators Association
Case Study Database
Get more exposure for your case study by uploading it to the Plant Engineering case study database, where end-users can identify relevant solutions and explore what the experts are doing to effectively implement a variety of technology and productivity related projects.
These case studies provide examples of how knowledgeable solution providers have used technology, processes and people to create effective and successful implementations in real-world situations. Case studies can be completed by filling out a simple online form where you can outline the project title, abstract, and full story in 1500 words or less; upload photos, videos and a logo.
Click here to visit the Case Study Database and upload your case study.
2012 Salary Survey
In a year when manufacturing continued to lead the economic rebound, it makes sense that plant manager bonuses rebounded. Plant Engineering’s annual Salary Survey shows both wages and bonuses rose in 2012 after a retreat the year before.
Average salary across all job titles for plant floor management rose 3.5% to $95,446, and bonus compensation jumped to $15,162, a 4.2% increase from the 2010 level and double the 2011 total, which showed a sharp drop in bonus.