Control Engineering professional profile

Think Again: Understanding those interested in the control engineering profession is of great interest to people who interact with these professionals. The annual Verified Audit Circulation report is an extensive piece of research about Control Engineering subscribers. Recent top articles also focus on control engineers.

06/16/2014


Control Engineering Think Again page in June said the annual Verified Audit Circulation report is an extensive piece Circulation report is an extensive piece of research about Control Engineering subscribers. Recent top articles cover similar topics.The annual Control Engineering Verified Audit Circulation report, recently released for 2013, is an extensive piece of research about those interested in automation, controls, and instrumentation: what products are of greatest interest, what industries are most popular, and the continuing importance of system integration, among other topics. Intense interest in the control engineering profession continued last month with heavy online traffic to four May articles that together appeared six times in the "Top 5 Control Engineering articles" during three weeks in May:

  • Control Engineering salary and career survey, 2014
  • Advice from the Control Engineering salary and career survey, 2014
  • It is an engineer's job market
  • 7 things noncontrol people should know about control engineers.

The last article listed above appeared first in three of the weekly Top 5 tallies after it was posted. Why the interest? I believe it's because Control Engineering readers want to know about the control engineering profession and how to bring even more value to their organizations.

Among findings from the VAC report, a tally of 86,492 Control Engineering subscribers:

  • 76% (65,724) have engineering job responsibilities at the primary job function. That breaks out into 28.5% process, production, or manufacturing engineering; 21.9% system or product design, control, or instrument engineering; 9.4% system integration or consulting, and 16.3% other engineering, including evaluation, quality control, standards, reliability, test, project, software, plant, electrical mechanical, or electric.
  • 15% have general or corporate management as primary job function.
  • 9% have operations or maintenance as a primary job function, bringing the total to 100%.
  • Of the 29 industry classifications cited, the leading five are: 1) Instrumentation, measurement, or control systems or devices, 2) Industrial machinery, 3) Industrial controls, test, or medical equipment, 4) Engineering or system integration services, 5) Electrical equipment.
  • 37.4% said they design, build, or install machines for use within their own company. 
  • 21.9% said they design, build, or install machines for resale to other companies.
  • About one-third, 33.9%, said they provide system integration or engineering services to manufacturing organizations.
  • 21 categories of products or systems are purchased or specified. On average, each subscriber purchased or specified about 10 products.
  • Among the 21, the top 5 categories for products purchased or specified are: 1) Programmable logic controllers (PLCs) or programmable automation controllers (PACs), 2) Human machine interface (HMI) hardware or equipment, operator interface (OI), control panels, alarms, annunciators, data acquisition equipment, or data recorders or plotters, 3) Computers, industrial PCs (IPCs) or PC-based control, 4) Power distribution systems or power protection systems, power supplies, or uninterruptible power supplies (UPS), 5) Distributed control systems (DCS, PC-based) or process control platforms (DCS).
  • The 21 categories of products and systems are divided into four general categories: 73,969 specify products from the information control category, 63,328 specify system integration products, 58,682 process control products, and 55,709 discrete control products.
  • Reading habits extend well beyond the print and digital edition, with
  • reaching a total unduplicated audience of 146,365, including the print and digital edition (86,492) plus 11 topical newsletters as of Nov. 26, 2013. Among those, more than 40% receive four or more Control Engineering products. Total (duplicate) circulation among all these equals 582,667.
  • Unique monthly visitors to www.controleng.com averaged 50,768 for 2013, and topped out the year in December with 74,164, up from 45,054 in December 2012.
  • Webcast education is also important. Of eight offered in 2013, the biggest audience was 815 and the average was 524 among 4,188 for all eight. Of the eight, four offered an RCEP-accredited professional development hour.
  • Social media involvement is strong with 52,987 LinkedIn group membership, 3,288 Twitter followers, and total Facebook page "Likes" of 4,214. 

Global interest

Beyond the VAC report results, interest in Control Engineering extends globally to six editions published in five languages, with combined monthly magazine, newsletter, and website activity average of 986,857, for March-May 2013, according to the Control Engineering Total Audience Profile, summer 2013 (not including social media, webcasts, eGuides, or in-person events). Think again: the control engineering profession is a big deal with many interested participants seeking Control Engineering information in many ways, the world over.

Mark T. Hoske, Control Engineering- Mark T. Hoske, content manager, CFE Media, Control Engineering, mhoske@cfemedia.com. Data provided by Rick Ellis, Control Engineering audience director.

ONLINE extra

Additional data points follow from the 19-page 2013 Control Engineering Verified Audit Circulation (VAC) report, according to a summary provided by Rick Ellis, Control Engineering audience director:

  • Total audience reach is up from 508,000 in 2012 to 694,000 as a result of adding two new newsletter products, a healthy increase in website traffic, and an increasing presence in social media.
  • Unique visitor traffic to www.controleng.com is up by over 53% to 609,219.
  • One-year verified magazine subscribers increased by about 3,800, and three-year verified fell by 6,700.
  • Social media in general is very strong for Control Engineering; in particular, LinkedIn is up by 16,000 group members since the 2012 report. Facebook and Twitter are now counted as well.
  • An audited cross-channel report is new, showing unduplicated magazine and newsletter subscribers: more than 146,000 subscribers to either/or.
  • The number of products received shows that more than 76% of Control Engineering magazine and newsletter subscribers receive two or more products and nearly 53% receive three or more. This is a very strong measure of the audience engagement with the Control Engineering brand and the many channels through which they receive Control Engineering content.

2013 Control Engineering audience monthly reach*

86,652 Magazine subscribers (print and digital edition)

50,768 Website unique visitors

60,489 Social media (LinkedIn, Twitter followers as of year-end 2013)**

495,495 Newsletter recipients

360 Webcast and eGuide registrants per month***

686,262 Average monthly reach, not deduplicated

*Five other Control Engineering editions globally are not included as mentioned in the text. Also see www.controleng.com/international

**Facebook likes (4,217) are not counted in this table.

*** 4188 total Webcasts registrants divided by 12, plus 133 eGuide registrants divided by 12.

Learn more about Control Engineering and the VAC report at www.controleng.com/mediainfo.

See links below to the articles referenced above.

Download the 2013 Control Engineering VAC Report (PDF)



No comments
The Top Plant program honors outstanding manufacturing facilities in North America. View the 2015 Top Plant.
The Product of the Year program recognizes products newly released in the manufacturing industries.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
World-class maintenance: The three keys to success - Deploy people, process and technology; 2016 Lubrication Guide; Why hydraulic systems get hot
Your leaks start here: Take a disciplined approach with your hydraulic system; U.S. presence at Hannover Messe a rousing success
Hannover Messe 2016: Taking hold of the future - Partner Country status spotlights U.S. manufacturing; Honoring manufacturing excellence: The 2015 Product of the Year Winners
The digital oilfield: Utilizing Big Data can yield big savings; Virtualization a real solution; Tracking SIS performance
Getting to the bottom of subsea repairs: Older pipelines need more attention, and operators need a repair strategy; OTC preview; Offshore production difficult - and crucial
Digital oilfields: Integrated HMI/SCADA systems enable smarter data acquisition; Real-world impact of simulation; Electric actuator technology prospers in production fields
Improving flowmeter calibration; Selecting flowmeters for natural gas; Case study: Streamlining assembly systems using PC-based control; CLPM: Improving process efficiency, throughput
Putting COPS into context; Designing medium-voltage electrical systems; Planning and designing resilient, efficient data centers; The nine steps of designing generator fuel systems
Warehouse winter comfort: The HTHV solution; Cooling with natural gas; Plastics industry booming

Annual Salary Survey

Before the calendar turned, 2016 already had the makings of a pivotal year for manufacturing, and for the world.

There were the big events for the year, including the United States as Partner Country at Hannover Messe in April and the 2016 International Manufacturing Technology Show in Chicago in September. There's also the matter of the U.S. presidential elections in November, which promise to shape policy in manufacturing for years to come.

But the year started with global economic turmoil, as a slowdown in Chinese manufacturing triggered a worldwide stock hiccup that sent values plummeting. The continued plunge in world oil prices has resulted in a slowdown in exploration and, by extension, the manufacture of exploration equipment.

Read more: 2015 Salary Survey

Maintenance and reliability tips and best practices from the maintenance and reliability coaches at Allied Reliability Group.
The One Voice for Manufacturing blog reports on federal public policy issues impacting the manufacturing sector. One Voice is a joint effort by the National Tooling and Machining...
The Society for Maintenance and Reliability Professionals an organization devoted...
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
Maintenance is not optional in manufacturing. It’s a profit center, driving productivity and uptime while reducing overall repair costs.
The Lachance on CMMS blog is about current maintenance topics. Blogger Paul Lachance is president and chief technology officer for Smartware Group.
This article collection contains several articles on the vital role that compressed air plays in manufacturing plants.
This article collection contains several articles on the Industrial Internet of Things (IIoT) and how it is transforming manufacturing.
This article collection contains several articles on strategic maintenance and understanding all the parts of your plant.
click me