Control engineer Barbie--almost
April 14, 2010
About a year ago I offered a suggestion that for Barbie’s 50th birthday, Mattel should create a control engineer Barbie to encourage girls to go into industrial engineering. They didn’t pick up on my suggestion, however, they now seem to be a step closer.
In today’s Chicago Tribune, columnist Melissa Harris says that Mattel is bringing out a computer engineer Barbie as part of its “I can be…” series. In the design process they consulted with Betty Shanahan, CEO of the Society of Women Engineers to make sure they got it right. For example, she told them that engineers don’t wear lab coats.
Shanahan thinks this is a great idea. “Little girls don’t hear the word ‘engineer,’ never mind think of it as a career option,” she says in the article. This profession beat anchor woman, environmentalist, surgeon, and architect in voting for possible portrayals.
The new doll is scheduled for release in the fall. She wears stylish glasses and carries a pink laptop. This is Barbie after all.
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In a year when manufacturing continued to lead the economic rebound, it makes sense that plant manager bonuses rebounded. Plant Engineering’s annual Salary Survey shows both wages and bonuses rose in 2012 after a retreat the year before.
Average salary across all job titles for plant floor management rose 3.5% to $95,446, and bonus compensation jumped to $15,162, a 4.2% increase from the 2010 level and double the 2011 total, which showed a sharp drop in bonus.