Control engineer Barbie--almost
April 14, 2010
About a year ago I offered a suggestion that for Barbie’s 50th birthday, Mattel should create a control engineer Barbie to encourage girls to go into industrial engineering. They didn’t pick up on my suggestion, however, they now seem to be a step closer.
In today’s Chicago Tribune, columnist Melissa Harris says that Mattel is bringing out a computer engineer Barbie as part of its “I can be…” series. In the design process they consulted with Betty Shanahan, CEO of the Society of Women Engineers to make sure they got it right. For example, she told them that engineers don’t wear lab coats.
Shanahan thinks this is a great idea. “Little girls don’t hear the word ‘engineer,’ never mind think of it as a career option,” she says in the article. This profession beat anchor woman, environmentalist, surgeon, and architect in voting for possible portrayals.
The new doll is scheduled for release in the fall. She wears stylish glasses and carries a pink laptop. This is Barbie after all.
- Events & Awards
- Magazine Archives
- Oil & Gas Engineering
- Salary Survey
- Digital Reports
- Survey Prize Winners
Annual Salary Survey
Before the calendar turned, 2016 already had the makings of a pivotal year for manufacturing, and for the world.
There were the big events for the year, including the United States as Partner Country at Hannover Messe in April and the 2016 International Manufacturing Technology Show in Chicago in September. There's also the matter of the U.S. presidential elections in November, which promise to shape policy in manufacturing for years to come.
But the year started with global economic turmoil, as a slowdown in Chinese manufacturing triggered a worldwide stock hiccup that sent values plummeting. The continued plunge in world oil prices has resulted in a slowdown in exploration and, by extension, the manufacture of exploration equipment.
Read more: 2015 Salary Survey