Automation supplier launches series of dedicated sites

Mitsubishi Electric Automation launches websites serving machine tool, automotive, packaging, and robotics industries.


Mitsubishi Electric Automation created its fourth industry-specific website, a micro-site for the machine tool industry, This is the latest Mitsubishi Electric Automation website dedicated to specific industries and applications; others include automotive, robotics, and packaging industries at,, and

The FX3U-ENET-ADP by Mitsubishi Electric designed to be an alternative to micro PLC's to connect PLCs and HMIs. It also uses GX Works to create a direct connection and synchronizes a PLC's internal clock. Courtesy: Mitsubishi Electric

Machine tool automation

The machine tool site has automation solutions for applications including aerospace, automotive, medical, off-highway equipment, and general manufacturing.

“The challenges many machine builders face can usually be solved by our front-to-back automation solutions,” said Joe Bruen, business development manager, Mitsubishi Electric Automation. Bruen called the company a single-source supplier for standard and custom-designed products.

OEMs, system integrators, and end users can learn about Mitsubishi Electric Automation’s drilling, tapping, grinding, milling, turning, and retrofit solutions at the site. Also available are downloadable product catalogs and bulletins, and news about machine tool-industry events.

The MR-J4 Series by Mitsuibishi Electric Automation is designed to deliver strong machine performance and throughput while also ensuring safety for machine builders and end-users. Courtesy: Mitsubishi ElectricAutomotive automation site

For the automotive industry, displays the Mitsubishi Electric products and technologies that can help automotive manufacturing plants be more efficient, productive, and safe.

“By integrating all the functions that keep a plant running, it’s easy to monitor and manage all your systems,” said Richard Bertolone, automotive industry senior manager. “Gauging productivity, costs, and energy usage requires fast, reliable information. If you don’t know what’s happening in your factory, you won’t be able to make smart decisions to improve performance, ensure safety, and lower energy consumption.”

The new site shows how integrated solutions can reduce cost of ownership in nearly every area of automotive manufacturing, including powertrain machining and assembly, stamping, welding, painting, final assembly, and parts production.

The RH-3SxHR robot by Mitsubishi Electric is a ceiling-mounted SCARA robot that features speeds of up to 188 parts per minute and 0.01mm repeatability. Courtesy: Mitsubishi ElectricInformation portal for robots

Mitsubishi Electric Automation has created a new website,, for its full line of robots and their applications. The website provides information about robotic solutions for customers in diverse industries engaged in a variety of processes, and provides examples of customer challenges successfully solved by Mitsubishi Electric robots. Visitors will also find product news, videos, press releases, and industry events that showcase Mitsubishi Electric robots.

“Our customers are constantly faced with manufacturing challenges and we have a broad portfolio of compact, powerful robots that can help them,” said Aravind Durai, product manager for Mitsubishi Electric Robots. The site includes capabilities, experience across industries, and customer success stories related to robotics.

The website will also feature case studies and industry articles that discuss key automation issues, industry innovations, and technologies that improve productivity and operations.

Packaging website

VC999 selected the Mitsubishi Electric L Series PLC for its i-Series Thermoformer. Courtesy: Mitsubishi Electric, CC-Link Partner Association - Americas

For the packaging machine community, identifies common packaging challenges and how automation is designed to overcome them.

The website also features a blog to provide insights into today’s packaging challenges, and for packaging professionals to share their comments. The website is tablet-friendly so readers can access the content from mobile platforms. It was the first in a series of industry-tailored micro-sites launched this year. 

Mitsubishi Electric Automation

Mitsubishi Electric Automation Inc., a US affiliate company of Mitsubishi Electric Corp., headquartered in Vernon Hills, Ill., offers factory automation including programmable automation controllers (PAC), programmable logic controllers (PLC), human machine interfaces (HMI), variable frequency drives (VFD), servo amplifiers and motors, motion controllers, control software, computerized numerical control (CNC), and robots.

- Edited by Mark T. Hoske, content manager, CFE Media, Control Engineering and Plant

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