Apple positioned to enter the indoors with mapping solution

Apple announced its own mapping solution at its worldwide developer’s conference on Monday, June 9, 2012, ending its partnership with Google.

06/14/2012


Apple announced its own mapping solution at its worldwide developer’s conference on Monday, June 9, 2012, ending its partnership with Google; a far cry from the collaborative relationship once found between these two companies in the early days of the iPhone. The focus has been on the 3D maps in Apple and Google’s recent mapping-related announcements, however, the indoors is also likely to emerge as key in future developments. A recent report from IMS Research, recently acquired by IHS Inc., covering the area of indoor positioning, including mapping, forecasts that almost 120,000 indoor venue maps will be available to the consumer in 2016.

“The announcement of Apple providing its own mapping solution comes as no surprise, with rumors of this circulating for some time, as a result of the firm’s previous acquisitions in the area,” said Alex West, research director of IMS Research’s Connectivity and Location group. “Apple has been trying to wean itself off of its dependence on Google, the release of Siri with the iPhone 4S represented a different way to search the internet, bypassing Google entirely, and its recent iPhoto application utilized OpenStreetMap data.”

These announcements may have wider implications as competition in this area begins to increase, with the two major mobile platform giants going head-to-head. In creating their mapping solution, Apple acquired Placebase, Poly9 and C3 Technologies, whilst also making use of data from TomTom and potentially others. With 3D maps and turn-by-turn navigation appearing to have been included in the new iOS Maps application, the indoors may represent the next challenge.

Both Google and Microsoft have already begun mapping venues such as shopping malls and airports, with this being included in Microsoft’s Bing Maps in December 2010 and Google Maps in November 2011. Companies such as Micello, Aisle 411 and Point Inside all have significant indoor map databases, with Micello by far the market leader. However, with the levels of competition and current difficulties in generating sufficient revenues from maps alone, some companies have begun to move from map production to app and service development.

Indoor mapping companies such as Micello may become prime acquisition targets with companies, such as Apple, looking to quickly build up their portfolio of indoor maps, to compete or differentiate from Google in the mapping space. With the touted advertising revenue generation potential offered through indoor positioning and the impending improvements to indoor location technology on the horizon, Google, Microsoft and Apple are expected to become the dominant providers of indoor maps. Despite this, opportunities will remain for “independent” suppliers, with some venues looking to retain ownership of their map information instead of passing valuable information to the data hungry mobile platform providers.



No comments
The Top Plant program honors outstanding manufacturing facilities in North America. View the 2013 Top Plant.
The Product of the Year program recognizes products newly released in the manufacturing industries.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
The true cost of lubrication: Three keys to consider when evaluating oils; Plant Engineering Lubrication Guide; 11 ways to protect bearing assets; Is lubrication part of your KPIs?
Contract maintenance: 5 ways to keep things humming while keeping an eye on costs; Pneumatic systems; Energy monitoring; The sixth 'S' is safety
Transport your data: Supply chain information critical to operational excellence; High-voltage faults; Portable cooling; Safety automation isn't automatic
Case Study Database

Case Study Database

Get more exposure for your case study by uploading it to the Plant Engineering case study database, where end-users can identify relevant solutions and explore what the experts are doing to effectively implement a variety of technology and productivity related projects.

These case studies provide examples of how knowledgeable solution providers have used technology, processes and people to create effective and successful implementations in real-world situations. Case studies can be completed by filling out a simple online form where you can outline the project title, abstract, and full story in 1500 words or less; upload photos, videos and a logo.

Click here to visit the Case Study Database and upload your case study.

Maintaining low data center PUE; Using eco mode in UPS systems; Commissioning electrical and power systems; Exploring dc power distribution alternatives
Synchronizing industrial Ethernet networks; Selecting protocol conversion gateways; Integrating HMIs with PLCs and PACs
Why manufacturers need to see energy in a different light: Current approaches to energy management yield quick savings, but leave plant managers searching for ways of improving on those early gains.

Annual Salary Survey

Participate in the 2013 Salary Survey

In a year when manufacturing continued to lead the economic rebound, it makes sense that plant manager bonuses rebounded. Plant Engineering’s annual Salary Survey shows both wages and bonuses rose in 2012 after a retreat the year before.

Average salary across all job titles for plant floor management rose 3.5% to $95,446, and bonus compensation jumped to $15,162, a 4.2% increase from the 2010 level and double the 2011 total, which showed a sharp drop in bonus.

2012 Salary Survey Analysis

2012 Salary Survey Results

Maintenance and reliability tips and best practices from the maintenance and reliability coaches at Allied Reliability Group.
The One Voice for Manufacturing blog reports on federal public policy issues impacting the manufacturing sector. One Voice is a joint effort by the National Tooling and Machining...
The Society for Maintenance and Reliability Professionals an organization devoted...
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
Maintenance is not optional in manufacturing. It’s a profit center, driving productivity and uptime while reducing overall repair costs.
The Lachance on CMMS blog is about current maintenance topics. Blogger Paul Lachance is president and chief technology officer for Smartware Group.