Animatics: New European operations, expansion program
As part of its worldwide expansion efforts, California-based Animatics Corp. recently announced formation of Animatics GmbH, with offices in Memmingen, Germany. Animatics is best known for its SmartTechnology products, including patented SmartMotor and ServoStep, which offer high-tech motion systems in small, high-density packages made up of a servo motor with complete closed-loop control, drive, and built-in encoder. The company says SmartTechnology can replace (outdated) conventional servo and step motor systems with their mass of related controls, cabinets, and cables.
The new German facility will assemble and market SmartTechnology products to European customers. “This is the first of a number of new business units being created for the continued global positioning of Animatics,“ explains Robert Bigler, CEO. “We are now moving ahead with a multi-year program that will establish our own entities in the major industrial markets of the world.”
Founded in 1987, Animatics started as a CNC machine builder, a business that continues today. With two sophisticated PC-level CNC software packages, SmartMotor operates laser, plasma, torch, and water-jet cutting machines. “Animatics SmartTechnology allows manufacturers to use our engineering systems designs, products, and software to make products that can be manufactured in the U.S. or European facilities at prices competitive with offshore, low-cost labor markets, such as China,” adds Bigler.
Frank J. Bartos, executive editor, Control Engineering
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Before the calendar turned, 2016 already had the makings of a pivotal year for manufacturing, and for the world.
There were the big events for the year, including the United States as Partner Country at Hannover Messe in April and the 2016 International Manufacturing Technology Show in Chicago in September. There's also the matter of the U.S. presidential elections in November, which promise to shape policy in manufacturing for years to come.
But the year started with global economic turmoil, as a slowdown in Chinese manufacturing triggered a worldwide stock hiccup that sent values plummeting. The continued plunge in world oil prices has resulted in a slowdown in exploration and, by extension, the manufacture of exploration equipment.
Read more: 2015 Salary Survey