3D TV prices, not as high as you think

There has been some negative press so far about 3D-ready TV pricing. We believe this is inaccurate as we are seeing 3D prices below similarly featured 2D prices from earlier this year. This should lead one to conclude that TV manufacturers and retailers are being relatively aggressive in regards to merchandising TVs.

05/31/2010


IMS research: excellence in market intelligneceThere has been some negative press so far about 3D-ready TV pricing. We believe this is inaccurate as we are seeing 3D prices below similarly featured 2D prices from earlier this year. This should lead one to conclude that TV manufacturers and retailers are being relatively aggressive in regards to merchandising TVs. On the other hand, these prices exclude the $150-$200 active shutter glasses and $350-$400 3D Blu-ray player needed to enjoy 3D movies.

The tables below are excerpted from our Weekly Advertising and Next Generation TV Report and MAPscan database and reveal current minimum advertised prices (MAPs) for all announced 3D TVs, pricing comparisons between 2D and 3D models and advertised 3D pricing so far from 7 different retailers.

As shown in Table 2, comparing the currently available C8000 series of 3D-ready 240 Hz LED LCD models to the 2009 240 Hz LED B8000 series January 2010 pricing, we are actually seeing a lower MAP for the new 3D-ready model. In fact, the 3D models are selling for around a 10% discount. Calculated retailer margins are also approximately the same as last year’s 2D models.

3D-ready models made their first appearance in March 14 promotions and have been in the ad rotation for ten weeks. We see that the Samsung C7000 series has had the most promotional activity and has been discounted as much as 20% below MAP, as has the C8000 46” model despite limited availability. PDP models first appeared in ads in early May and have seen 10% discounts. With the Panasonic models soon to hit the ads, we will likely see more aggressive pricing on plasma soon.

So, TV brands and retailers are in no means gouging consumers on 3D. Pricing is below last year’s high end models for LCD and discounts have already been as high as 20%. Furthermore, we should expect lower prices and more discounting as more brands and retailers enter the 3D market.



No comments
The Top Plant program honors outstanding manufacturing facilities in North America. View the 2015 Top Plant.
The Product of the Year program recognizes products newly released in the manufacturing industries.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
Safer human-robot collaboration; 2017 Maintenance Survey; Digital Training; Converting your lighting system
IIoT grows up; Six ways to lower IIoT costs; Six mobile safety strategies; 2017 Salary Survey
2016 Top Plant; 2016 Best Practices on manufacturing progress, efficiency, safety
Future of oil and gas projects; Reservoir models; The importance of SCADA to oil and gas
Big Data and bigger solutions; Tablet technologies; SCADA developments
SCADA at the junction, Managing risk through maintenance, Moving at the speed of data
What controller fits your application; Permanent magnet motors; Chemical manufacturer tames alarm management; Taking steps in a new direction
Commissioning electrical systems; Designing emergency and standby generator systems; Paralleling switchgear generator systems
Package boilers; Natural gas infrared heating; Thermal treasure; Standby generation; Natural gas supports green efforts

Annual Salary Survey

Before the calendar turned, 2016 already had the makings of a pivotal year for manufacturing, and for the world.

There were the big events for the year, including the United States as Partner Country at Hannover Messe in April and the 2016 International Manufacturing Technology Show in Chicago in September. There's also the matter of the U.S. presidential elections in November, which promise to shape policy in manufacturing for years to come.

But the year started with global economic turmoil, as a slowdown in Chinese manufacturing triggered a worldwide stock hiccup that sent values plummeting. The continued plunge in world oil prices has resulted in a slowdown in exploration and, by extension, the manufacture of exploration equipment.

Read more: 2015 Salary Survey

Maintenance and reliability tips and best practices from the maintenance and reliability coaches at Allied Reliability Group.
The One Voice for Manufacturing blog reports on federal public policy issues impacting the manufacturing sector. One Voice is a joint effort by the National Tooling and Machining...
The Society for Maintenance and Reliability Professionals an organization devoted...
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
Maintenance is not optional in manufacturing. It’s a profit center, driving productivity and uptime while reducing overall repair costs.
The Lachance on CMMS blog is about current maintenance topics. Blogger Paul Lachance is president and chief technology officer for Smartware Group.
This digital report will explore several aspects of how IIoT will transform manufacturing in the coming years.
Motion control advances and solutions can help with machine control, automated control on assembly lines, integration of robotics and automation, and machine safety.
This article collection contains several articles on preventing compressed air leaks and centrifugal air compressor basics and best practices for the "fifth utility" in manufacturing plants.
Maintenance Manager; California Oils Corp.
Associate, Electrical Engineering; Wood Harbinger
Control Systems Engineer; Robert Bosch Corp.
click me