3D TV prices, not as high as you think

There has been some negative press so far about 3D-ready TV pricing. We believe this is inaccurate as we are seeing 3D prices below similarly featured 2D prices from earlier this year. This should lead one to conclude that TV manufacturers and retailers are being relatively aggressive in regards to merchandising TVs.

05/31/2010


IMS research: excellence in market intelligneceThere has been some negative press so far about 3D-ready TV pricing. We believe this is inaccurate as we are seeing 3D prices below similarly featured 2D prices from earlier this year. This should lead one to conclude that TV manufacturers and retailers are being relatively aggressive in regards to merchandising TVs. On the other hand, these prices exclude the $150-$200 active shutter glasses and $350-$400 3D Blu-ray player needed to enjoy 3D movies.

The tables below are excerpted from our Weekly Advertising and Next Generation TV Report and MAPscan database and reveal current minimum advertised prices (MAPs) for all announced 3D TVs, pricing comparisons between 2D and 3D models and advertised 3D pricing so far from 7 different retailers.

As shown in Table 2, comparing the currently available C8000 series of 3D-ready 240 Hz LED LCD models to the 2009 240 Hz LED B8000 series January 2010 pricing, we are actually seeing a lower MAP for the new 3D-ready model. In fact, the 3D models are selling for around a 10% discount. Calculated retailer margins are also approximately the same as last year’s 2D models.

3D-ready models made their first appearance in March 14 promotions and have been in the ad rotation for ten weeks. We see that the Samsung C7000 series has had the most promotional activity and has been discounted as much as 20% below MAP, as has the C8000 46” model despite limited availability. PDP models first appeared in ads in early May and have seen 10% discounts. With the Panasonic models soon to hit the ads, we will likely see more aggressive pricing on plasma soon.

So, TV brands and retailers are in no means gouging consumers on 3D. Pricing is below last year’s high end models for LCD and discounts have already been as high as 20%. Furthermore, we should expect lower prices and more discounting as more brands and retailers enter the 3D market.



No comments
The Top Plant program honors outstanding manufacturing facilities in North America. View the 2013 Top Plant.
The Product of the Year program recognizes products newly released in the manufacturing industries.
The Leaders Under 40 program features outstanding young people who are making a difference in manufacturing. View the 2013 Leaders here.
The new control room: It's got all the bells and whistles - and alarms, too; Remote maintenance; Specifying VFDs
2014 forecast issue: To serve and to manufacture - Veterans will bring skill and discipline to the plant floor if we can find a way to get them there.
2013 Top Plant: Lincoln Electric Company, Cleveland, Ohio
Case Study Database

Case Study Database

Get more exposure for your case study by uploading it to the Plant Engineering case study database, where end-users can identify relevant solutions and explore what the experts are doing to effectively implement a variety of technology and productivity related projects.

These case studies provide examples of how knowledgeable solution providers have used technology, processes and people to create effective and successful implementations in real-world situations. Case studies can be completed by filling out a simple online form where you can outline the project title, abstract, and full story in 1500 words or less; upload photos, videos and a logo.

Click here to visit the Case Study Database and upload your case study.

Why manufacturers need to see energy in a different light: Current approaches to energy management yield quick savings, but leave plant managers searching for ways of improving on those early gains.
Electric motor power measurement and analysis: Understand the basics to drive greater efficiency; Selecting the right control chart; Linear position sensors gain acceptance
Protecting standby generators for mission critical facilities; Selecting energy-efficient transformers; Integrating power monitoring systems; Mitigating harmonics in electrical systems

Annual Salary Survey

Participate in the 2013 Salary Survey

In a year when manufacturing continued to lead the economic rebound, it makes sense that plant manager bonuses rebounded. Plant Engineering’s annual Salary Survey shows both wages and bonuses rose in 2012 after a retreat the year before.

Average salary across all job titles for plant floor management rose 3.5% to $95,446, and bonus compensation jumped to $15,162, a 4.2% increase from the 2010 level and double the 2011 total, which showed a sharp drop in bonus.

2012 Salary Survey Analysis

2012 Salary Survey Results

Maintenance and reliability tips and best practices from the maintenance and reliability coaches at Allied Reliability Group.
The One Voice for Manufacturing blog reports on federal public policy issues impacting the manufacturing sector. One Voice is a joint effort by the National Tooling and Machining...
The Society for Maintenance and Reliability Professionals an organization devoted...
Join this ongoing discussion of machine guarding topics, including solutions assessments, regulatory compliance, gap analysis...
IMS Research, recently acquired by IHS Inc., is a leading independent supplier of market research and consultancy to the global electronics industry.
Maintenance is not optional in manufacturing. It’s a profit center, driving productivity and uptime while reducing overall repair costs.
The Lachance on CMMS blog is about current maintenance topics. Blogger Paul Lachance is president and chief technology officer for Smartware Group.