2001 Media Kit – Circulation

By Plant Engineering Staff January 1, 2001

Plant Engineering has 114,244 (98.4%) subscribers at manufacturing plants with 100 or more employees.
Source: June 2000 BPA statement
Reach more Buyers with Plant Engineering

Plant Engineering has more audited buyers at large plants than any other magazine in industry — thousands more!

Get your advertising message to the people that matter — the plant engineers and managers that will buy your product. No other magazine can come close to delivering you as many audited buyers and specifiers of the products that keep the large plants running.

Buy/Specify – Total Subscribers

Electrical Equipment & Systems 76,045
Electic Motors & Motor Controls 72,276
Power Transmission Equipment & Systems 59,756
AC, Ventilating & Refigeration Equipment & Systems 51,075
Heating Equipment & Systems 50,013
Piping, Valves & Fittings 68,700
Pumps & Compressors 70,413
Material Handling Equipment 74,761
Building Materials & Systems 57,799
Maintenance Equipment, Materials & Supplies 70,228
Instrumentation 74,737
Paints & Protective Coatings 51,780
Safety & Fire Protection Equipment 59,566
Pollution Control Equipment & Systems 50,464
Lubricants & Lubrication Equipment & Systems 57,579
Industrial Control Equipment & Systems 54,460
Plant Engineering Software 41,392
Other 2,887
Total Specifiers 110,101
Source: June 2000 BPA statement

Plant Engineering Puts Your
Message in Front of Large Plants
with Purchasing Authority

# of employees in plant subscribers
Under 100 736
100 – 249 39,589
250 – 499 28,048
500 – 999 20,456
1000 or more 27,271
Total Subscribers 116,100
Source: June 2000 BPA statement

Plant Engineering Reaches More Large Plant Buyers
Large industrial plants purchase almost 90% of all plant engineering products sold! Large plants consist of manufacturing units (SICs 20-39) with 100+ employees. If you want to wisely invest your advertising dollars, you need proof you are reaching the most plant engineers, at the largest manufacturing locations, with the most buying power.

Plant Engineering goes the furthest to prove your sales message reaches the largest manufacturing locations.

Advertisers choose Plant Engineering as the #1 advertising buy because of our proof in covering the most buyers/specifiers in large plants.

Large Industrial Plants Purchase
90% of all Plant Engineering Products Sold!

Plant Population
Small Plants 354,967
Large Plants 38,093
All Industrial Plants 393,060
Plant Engineering Purchases
Small Plants 12%
Large Plants 88%
Source: 1997 Census Bureau, County Business Patterns

Reach large plants with 100+ employees…

NAICS SIC Industry *Total
Plants
*Under 100
employees
*Over 100
employees
**PE Circ.
(Units)
**PE Circ.
(Subs)
331 20 Food & Kindred Products 21,223 17,729 3,494 4,598 14,807
332 21 Tobacco 142 96 46 49 254
313 / 314 22 Textile
Mill
6,190 4,760 1,430 1,043 2,093
315 23 Apparel 23,939 22,050 1,889 623 880
321 24 Lumber
& Wood
37,207 35,667 1,540 960 1,793
337 25 Furniture & Fixtures 12,222 11,065 1,157 885 1,896
322 26 Paper 6,542 4,707 1,835 1,858 5,054
323 27 Printing
& Pub.
62,577 59,808 2,769 1,700 2,931
325 28 Chem. 12,386 10,702 1,684 3,141 14,719
324 29 Petroleum & Coal 2,144 1,923 221 474 1,681
326 30 Rubber & Plastic 16,814 14,149 2,665 2,573 5,781
316 31 Leather 1,861 1,645 216 134 204
327 32 Stone, Clay & Glass 16,570 15,553 1,017 1,089 2,744
331 33 Primary Metals 6,673 5,006 1,667 1,958 7,021
332 34 Fab.
Metals
38,691 35,114 3,577 3,594 8,765
333 35 Indust.
Mach.
56,696 51,378 5,318 5,033 15,753
334 / 335 36 Electronic 17,398 13,843 3,555 3,950 11,501
336 37 Trans. 12,677 10,625 2,052 2,734 9,067
335 38 Instru. 11,941 10,441 1,500 2,009 5,901
339 39 Misc. Mfg. 18,471 17,698 773 692 1,399
541 87 Eng. Services 1,370 1,856
TOTAL 382,364 343,914 38,405 40,467 116,100
* 1997 U.S. Census Bureau, County Business Patterns
** June 2000 BPA Statement.

Our Readers Say It Best…
“Future products and
general knowledge of
the industry make Plant
Engineering
a magazine to
refer to. Editorial material
is indepth and the charts
explain the text well.”

Advertising in Plant Engineering is like putting an
entire staff of marketing and editorial professionals
to work for you.

&& Media Kit Intro

Introduction
Market Information
Circulation Information
Editorial Information
Editorial Calendar
PLANT ENGINEERING online
Special Market Opportunities
Advertising rates/Mechanical requirements