2001 Media Kit - Circulation

01/01/2001






Plant Engineering has 114,244 (98.4%) subscribers at manufacturing plants with 100 or more employees.
Source: June 2000 BPA statement




Reach more Buyers with Plant Engineering

Plant Engineering has more audited buyers at large plants than any other magazine in industry -- thousands more!

Get your advertising message to the people that matter -- the plant engineers and managers that will buy your product. No other magazine can come close to delivering you as many audited buyers and specifiers of the products that keep the large plants running.

Buy/Specify - Total Subscribers

Electrical Equipment & Systems

76,045

Electic Motors & Motor Controls

72,276

Power Transmission Equipment & Systems

59,756

AC, Ventilating & Refigeration Equipment & Systems

51,075

Heating Equipment & Systems

50,013

Piping, Valves & Fittings

68,700

Pumps & Compressors

70,413

Material Handling Equipment

74,761

Building Materials & Systems

57,799

Maintenance Equipment, Materials & Supplies

70,228

Instrumentation

74,737

Paints & Protective Coatings

51,780

Safety & Fire Protection Equipment

59,566

Pollution Control Equipment & Systems

50,464

Lubricants & Lubrication Equipment & Systems

57,579

Industrial Control Equipment & Systems

54,460

Plant Engineering Software

41,392

Other

2,887

Total Specifiers

110,101

Source: June 2000 BPA statement

 

Plant Engineering Puts Your
Message in Front of Large Plants
with Purchasing Authority

# of employees in plant

subscribers

Under 100

736

100 - 249

39,589

250 - 499

28,048

500 - 999

20,456

1000 or more

27,271

Total Subscribers

116,100

Source: June 2000 BPA statement

 



Plant Engineering Reaches More Large Plant Buyers
Large industrial plants purchase almost 90% of all plant engineering products sold! Large plants consist of manufacturing units (SICs 20-39) with 100+ employees. If you want to wisely invest your advertising dollars, you need proof you are reaching the most plant engineers, at the largest manufacturing locations, with the most buying power.

Plant Engineering goes the furthest to prove your sales message reaches the largest manufacturing locations.

Advertisers choose Plant Engineering as the #1 advertising buy because of our proof in covering the most buyers/specifiers in large plants.


Large Industrial Plants Purchase
90% of all Plant Engineering Products Sold!

Plant Population

Small Plants

354,967

Large Plants

38,093

All Industrial Plants

393,060

Plant Engineering Purchases

Small Plants

12%

Large Plants

88%

Source: 1997 Census Bureau, County Business Patterns

 

Reach large plants with 100+ employees...

NAICS

SIC

Industry

*Total
Plants

*Under 100
employees

*Over 100
employees

**PE Circ.
(Units)

**PE Circ.
(Subs)

331

20

Food & Kindred Products

21,223

17,729

3,494

4,598

14,807

332

21

Tobacco

142

96

46

49

254

313 / 314

22

Textile
Mill

6,190

4,760

1,430

1,043

2,093

315

23

Apparel

23,939

22,050

1,889

623

880

321

24

Lumber
& Wood

37,207

35,667

1,540

960

1,793

337

25

Furniture & Fixtures

12,222

11,065

1,157

885

1,896

322

26

Paper

6,542

4,707

1,835

1,858

5,054

323

27

Printing
& Pub.

62,577

59,808

2,769

1,700

2,931

325

28

Chem.

12,386

10,702

1,684

3,141

14,719

324

29

Petroleum & Coal

2,144

1,923

221

474

1,681

326

30

Rubber & Plastic

16,814

14,149

2,665

2,573

5,781

316

31

Leather

1,861

1,645

216

134

204

327

32

Stone, Clay & Glass

16,570

15,553

1,017

1,089

2,744

331

33

Primary Metals

6,673

5,006

1,667

1,958

7,021

332

34

Fab.
Metals

38,691

35,114

3,577

3,594

8,765

333

35

Indust.
Mach.

56,696

51,378

5,318

5,033

15,753

334 / 335

36

Electronic

17,398

13,843

3,555

3,950

11,501

336

37

Trans.

12,677

10,625

2,052

2,734

9,067

335

38

Instru.

11,941

10,441

1,500

2,009

5,901

339

39

Misc. Mfg.

18,471

17,698

773

692

1,399

541

87

Eng. Services

1,370

1,856

TOTAL

382,364

343,914

38,405

40,467

116,100

* 1997 U.S. Census Bureau, County Business Patterns
** June 2000 BPA Statement.

 


Our Readers Say It Best...
"Future products and
general knowledge of
the industry make Plant
Engineering
a magazine to
refer to. Editorial material
is indepth and the charts
explain the text well."



Advertising in Plant Engineering is like putting an
entire staff of marketing and editorial professionals
to work for you.

&& Media Kit Intro

Introduction
Market Information
Circulation Information
Editorial Information
Editorial Calendar
PLANT ENGINEERING online
Special Market Opportunities
Advertising rates/Mechanical requirements





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