2001 Media Kit - Circulation

01/01/2001






Plant Engineering has 114,244 (98.4%) subscribers at manufacturing plants with 100 or more employees.
Source: June 2000 BPA statement



Reach more Buyers with Plant Engineering

Plant Engineering has more audited buyers at large plants than any other magazine in industry -- thousands more!

Get your advertising message to the people that matter -- the plant engineers and managers that will buy your product. No other magazine can come close to delivering you as many audited buyers and specifiers of the products that keep the large plants running.

Buy/Specify - Total Subscribers

Electrical Equipment & Systems 76,045
Electic Motors & Motor Controls 72,276
Power Transmission Equipment & Systems 59,756
AC, Ventilating & Refigeration Equipment & Systems 51,075
Heating Equipment & Systems 50,013
Piping, Valves & Fittings 68,700
Pumps & Compressors 70,413
Material Handling Equipment 74,761
Building Materials & Systems 57,799
Maintenance Equipment, Materials & Supplies 70,228
Instrumentation 74,737
Paints & Protective Coatings 51,780
Safety & Fire Protection Equipment 59,566
Pollution Control Equipment & Systems 50,464
Lubricants & Lubrication Equipment & Systems 57,579
Industrial Control Equipment & Systems 54,460
Plant Engineering Software 41,392
Other 2,887
Total Specifiers 110,101
Source: June 2000 BPA statement

 

Plant Engineering Puts Your
Message in Front of Large Plants
with Purchasing Authority

# of employees in plantsubscribers
Under 100 736
100 - 249 39,589
250 - 499 28,048
500 - 999 20,456
1000 or more 27,271
Total Subscribers 116,100
Source: June 2000 BPA statement

 



Plant Engineering Reaches More Large Plant Buyers
Large industrial plants purchase almost 90% of all plant engineering products sold! Large plants consist of manufacturing units (SICs 20-39) with 100+ employees. If you want to wisely invest your advertising dollars, you need proof you are reaching the most plant engineers, at the largest manufacturing locations, with the most buying power.

Plant Engineering goes the furthest to prove your sales message reaches the largest manufacturing locations.

Advertisers choose Plant Engineering as the #1 advertising buy because of our proof in covering the most buyers/specifiers in large plants.


Large Industrial Plants Purchase
90% of all Plant Engineering Products Sold!

Plant Population
Small Plants 354,967
Large Plants 38,093
All Industrial Plants 393,060
Plant Engineering Purchases
Small Plants 12%
Large Plants 88%
Source: 1997 Census Bureau, County Business Patterns

 

Reach large plants with 100+ employees...

NAICSSICIndustry*Total
Plants
*Under 100
employees
*Over 100
employees
**PE Circ.
(Units)
**PE Circ.
(Subs)
33120Food & Kindred Products21,22317,7293,4944,59814,807
33221Tobacco142964649254
313 / 31422Textile
Mill
6,1904,7601,4301,0432,093
31523Apparel23,93922,0501,889623880
32124Lumber
& Wood
37,20735,6671,5409601,793
33725Furniture & Fixtures12,22211,0651,1578851,896
32226Paper6,5424,7071,8351,8585,054
32327Printing
& Pub.
62,57759,8082,7691,7002,931
32528Chem.12,38610,7021,6843,14114,719
32429Petroleum & Coal2,1441,9232214741,681
32630Rubber & Plastic16,81414,1492,6652,5735,781
31631Leather1,8611,645216134204
32732Stone, Clay & Glass16,57015,5531,0171,0892,744
33133Primary Metals6,6735,0061,6671,9587,021
33234Fab.
Metals
38,69135,1143,5773,5948,765
33335Indust.
Mach.
56,69651,3785,3185,03315,753
334 / 33536Electronic17,39813,8433,5553,95011,501
33637Trans.12,67710,6252,0522,7349,067
33538Instru.11,94110,4411,5002,0095,901
33939Misc. Mfg.18,47117,6987736921,399
54187Eng. Services1,3701,856
TOTAL382,364343,91438,40540,467116,100
* 1997 U.S. Census Bureau, County Business Patterns
** June 2000 BPA Statement.

 


Our Readers Say It Best...
"Future products and
general knowledge of
the industry make Plant
Engineering
a magazine to
refer to. Editorial material
is indepth and the charts
explain the text well."



Advertising in Plant Engineering is like putting an
entire staff of marketing and editorial professionals
to work for you.
&& Media Kit Intro

Introduction
Market Information
Circulation Information
Editorial Information
Editorial Calendar
PLANT ENGINEERING online
Special Market Opportunities
Advertising rates/Mechanical requirements





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