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Join CFE Media for an afternoon of education on marketing to engineers on Monday March 18, 2013, in downtown Chicago.

CFE Media extends an invitation to you, our valued partner, to come to Chicago on March 18th for an afternoon of education and networking–at no cost to you. Three educational sessions will be presented on marketing to engineers.

The event starts on Monday at 1:30 p.m. CT, March 18, at Hotel Sofitel in downtown Chicago.

Attend and hear experts discuss the following:

  • Content Marketing Strategy: Giving Away Your Secret Sauce
  • Best Practices for Marketing to Engineers
  • Strategic Website Redesign: A Company Effort from Top to Bottom

The afternoon session will bring together some of the top marketing experts in the industry:

Marketing to Engineers Agenda, Monday, March 18 2013:

1:30 p.m. to 2:30 p.m.: Content Marketing Strategy: Giving Away Your Secret Sauce: Joe Pulizzi, leading author, speaker and strategist for content marketing and founder of the Content Marketing Institute

  • The latest in content marketing research
  • How B2B companies and those that target engineers can leverage content marketing to find and retain more customers
  • Great content marketing examples in action

2:30 p.m. to 3:30 p.m.: Best Practices for Marketing to Engineers: Alicia DuBay, Product Group Manager for Safety, ABB's Process Automation Division

  • The challenges of marketing to engineers
  • What today's successful integrated marketing campaign looks like
  • Case study: A campaign that worked well for ABB

3:30 p.m. to 4:30 p.m.: Strategic Website Redesign: A Company Effort from Top to Bottom: Duane Nelson, Vice President of Marketing for Generac Power Systems

  • Creating and executing a well-designed Website redesign strategy
  • Adding value with third-party content
  • How to garner upper management support

5:30 p.m.: Cocktails

6:30 p.m.: Top Plant, Engineers' Choice, Leaders Under 40 and Product of the Year Awards Dinner

You are also invited to stay for the Top Plant, Engineers' Choice, Leaders Under 40 and Product of the Year Awards dinner starting with cocktails at 5:30 and dinner at 6:30. The cost for cocktails and dinner is $95/person.

CFE Media has a hotel block at Hotel Sofitel in downtown Chicago. Contact the hotel directly at 1-877-813-7700, and request "CFE Media" when making reservations.

For questions about this event, please contact Jim Langhenry at 773-288-9576 or e-mail at jlanghenry@cfemedia.com

Joe Pulizzi, leading author, speaker and strategist for content marketing and founder of the Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute (a division of Z Squared Media, a 2012 Inc 500 Company), which includes the largest in-person content marketing event, Content Marketing World as well as Chief Content Officer magazine, the leading magazine for content marketers. Joe is also co-author of Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Alicia DuBay, Product Group Manager for Safety, ABB’s Process Automation Division
Alicia DuBay is currently Product Group Manager for Safety for ABB’s Process Automation Division and is responsible for ABB’s Global Safety System business.  Alicia has spent her 25+ year career in the process industries in roles spanning sales support, sales, project engineering / management, business development, global marketing and product management.  A few years after joining ABB in 1998 as an account manager for Safety Systems in Houston, she moved to the product side of the business, focusing on marketing for ABB’s System 800xA extended automation system.  In this role, she began working with social media and marketing tactics geared towards engineers.  This focus has continued in her return to the safety business.  Alicia has a BSEE from Valparaiso University and is currently located in Wickliffe, Ohio.
Duane Nelson, Vice President of Marketing for Generac Power Systems
Duane Nelson is vice president of marketing for Generac Power Systems. In this role, he is responsible for leading Generac's global marketing strategy, including branding, research, external communications, and industrial design across all channels of distribution. He has over 20 years of sales and marketing experience working for both corporations and marketing agencies across many industries. Prior to joining Generac, Nelson served as director of global brand management with Case IH, a world leader in the agricultural and equipment industry, where he redefined and strengthened the brand to previously unattained heights. In 2008, he was elected to the board of directors of Growth Energy, a proactive group committed to the promise of agriculture and growing America's economy through cleaner, greener energy. Before that, Nelson held a similar role at Bombardier Recreational Products, where he earned numerous communication industry awards.
Friday, July 25, 2014