ADAS raw data driving up demand for MCUs
The microcontroller market is expected to grow from $70 million to over $150 million by 2019 thanks to growing demand for raw data processing from associated driver assistance sensors.
Ben Scott – Market Analyst, IMS Research (IHS Inc.)
The semiconductor market for driver assistance systems is set to grow significantly into the foreseeable future. With an increasing number of vehicles being fitted with systems such as blind spot detection, lane departure warning, back-up cameras etc., there is growing demand for raw data processing from the associated driver assistance sensors. The microcontroller(MCU)/DSP market in driver assistance applications was $70 million in 2011 and is estimated to rise to $150 million by 2018, according to IMS Research’s, recently acquired by IHS Inc., leading automotive semiconductor study, The World Market for Semiconductors in OEM Automotive Electronic Systems – 2012 Edition.
The microcontroller/DSP market for driver assistance systems is set to grow as driver assistance systems become more prevalent in the volume car segments. This is due to original equipment manufacturers (OEMs) attempting to differentiate their vehicles, whilst also offering increased safety to drivers and passengers. Legislation is also a driving force for higher fitment rates of driver assistance systems.
"Over time, we will see a higher amount of raw data processing in the car, as the fitment rate of driver assistance systems increases," says Ben Scott, market analyst at IMS Research. "In turn, the number of driver assistance MCUs will increase proportionally."
In driver assistance applications, mainly 32-bit MCUs are used for processing data; however, 16-bit MCUs are used in back-up camera systems. Each sensor will have an MCU associated with it. "There is a significant amount of data processing at the sensor level," says Scott. "Once this processing is done, data can be sent to a central processing ‘sensor-fusion’ box. This aggregates and interprets the combined sensor data and, in turn, the driver assistance can function accordingly; for example, indicating there is a vehicle in your blind spot." An FPGA can be used to supplement the processing at a sensor level, for emerging technologies like adaptive cruise control. FPGAs are more expensive but offer flexibility and programmability for Tier 1s and OEMs.

Case Study Database
Get more exposure for your case study by uploading it to the Plant Engineering case study database, where end-users can identify relevant solutions and explore what the experts are doing to effectively implement a variety of technology and productivity related projects.
These case studies provide examples of how knowledgeable solution providers have used technology, processes and people to create effective and successful implementations in real-world situations. Case studies can be completed by filling out a simple online form where you can outline the project title, abstract, and full story in 1500 words or less; upload photos, videos and a logo.
Click here to visit the Case Study Database and upload your case study.
2012 Salary Survey
In a year when manufacturing continued to lead the economic rebound, it makes sense that plant manager bonuses rebounded. Plant Engineering’s annual Salary Survey shows both wages and bonuses rose in 2012 after a retreat the year before.
Average salary across all job titles for plant floor management rose 3.5% to $95,446, and bonus compensation jumped to $15,162, a 4.2% increase from the 2010 level and double the 2011 total, which showed a sharp drop in bonus.












